WhatsApp comparisons
Honest comparisons.
These pages are written by the engineering team, not marketing. Where the other platform is the better pick, we say so, and each page names what it is great at before it names anything else.
Everyone here is a Meta Business Solution Provider, so the carrier argument that shapes an SMS comparison does not apply: the messages all reach WhatsApp the same way. What differs is the surface on top: whether WhatsApp is its own API or an address prefix on the SMS one, whether templates are authored and submitted over the API or in a console, and how much of it an agent can operate without you.
If you find a claim on these pages that doesn't hold up, mail devs@bird.com and we'll fix it.
Every WhatsApp comparison
Each page follows the same structure: what the other platform is great at, where Bird is different, a matrix table, side-by-side code, and an honest switching-cost estimate.
vs Twilio
Twilio sends WhatsApp through the API you already know. A whatsapp: prefix on the To and From of the same Messages API, so one integration covers both channels and the inbound webhook keeps its shape. Bird gives WhatsApp its own endpoint instead, which costs you that symmetry and buys a body that carries every content type, an idempotency header, and the template lifecycle over the API.
vs Infobip
Infobip is the broad enterprise BSP, with a channel for everything. Their WhatsApp API gives each message type its own endpoint, which reads clearly and means a new content type is a new integration. Bird takes one send endpoint whose body selects the type. Both authored templates over an API; the difference is what an agent can reach.
vs 360dialog
360dialog does WhatsApp and nothing else. They pass Meta's own send payload straight through, so Cloud API code moves by changing the host and the auth header, and they publish their price list. They also run a hosted MCP server, which makes this the closest comparison in the series on agent operability: theirs manages templates and profiles, and Bird's can also send the message.
vs Wati
Wati is a WhatsApp product for business teams, with an API attached. A shared team inbox, a no-code chatbot builder and campaigns, sold to marketing and support rather than to engineering. Bird ships all three on its platform and puts a WhatsApp API underneath them: typed SDKs, a regional host that is the same for everyone, an idempotency header on the send, and 43 WhatsApp tools an agent can drive. What you are comparing is how much comes with the WhatsApp product.
Where to go next
The sending guide is the one to start with: it covers the send call and the window rules.