Choose for the conversation.
An alphanumeric sender can show a brand name in supported markets, but cannot receive replies. Long codes and eligible toll-free numbers support two-way messaging.
Use a number customers can reply to or an eligible brand name they recognize. Check the destination’s requirements before sending.
Compare sender options for the United States and the registration each one needs.
Register your brand and campaign, then link your number.
Choose a sending identity that works for the destination.
An alphanumeric sender can show a brand name in supported markets, but cannot receive replies. Long codes and eligible toll-free numbers support two-way messaging.
A claimed sender is not automatically approved everywhere. Inspect registration mode, sender preservation, allowed categories and destination status for the country you need.
US application traffic on a long code needs an approved brand and campaign. North American toll-free messaging requires verification. A country disabled for the workspace still blocks an otherwise approved sender.
Organize teams in workspaces, control API access, and trace changes through audit logs.