Turn Facebook and Instagram ad clicks into qualified WhatsApp conversations.
Bring shoppers from Facebook and Instagram Click-to-WhatsApp ads, wa.me links, and QR codes straight into an active WhatsApp thread. Greet incoming leads immediately with interactive buttons, native Flows, or your AI agent, reply inside Meta’s 72-hour free entry-point window, and carry ad attribution through to the final booking or purchase.
Entry points and opening reply
Greet ad visitors immediately while their intent is high.
When someone taps a Click-to-WhatsApp ad on Facebook or Instagram, follows a wa.me short link, or scans a QR code, their opening message arrives on your connected WhatsApp Business number. Match their inquiry to the offer that brought them in and reply in seconds instead of sending high-intent traffic to a static landing page.
Guide the first step with prefilled prompts and interactive buttons
Set a prefilled opening message on your ad or wa.me link so customers can start the chat with one tap instead of typing from scratch. Reply with quick-reply buttons or a multi-option list menu tailored to that campaign so shoppers can pick a product category, studio location, or appointment type without repeating what the ad already promised.
Reply inside the 24-hour and 72-hour messaging windows
The customer’s opening message starts a 24-hour customer service window for free-form text, media, and interactive menus. When the chat starts from an eligible Click-to-WhatsApp ad or Facebook Page button and you reply within 24 hours, Meta also opens a 72-hour free entry-point window, and Bird skips Meta’s passthrough fee on qualifying deliveries.
Lead qualification and routing
Qualify ad leads in chat and route them to your AI agent or team.
An unanswered ad chat wastes the campaign budget that started it. Answer common product and pricing questions automatically from your business knowledge, collect structured lead details inside WhatsApp, and hand high-intent buyers to a salesperson or support teammate with the full thread history.
Collect bookings and lead details with native Flows and menus
Keep prospects inside WhatsApp instead of dropping them onto a mobile web form. Use interactive buttons, list menus, or native WhatsApp Flows to ask qualifying questions, share product cards, and let customers pick an appointment slot or delivery option directly in the thread.
Hand qualified conversations to teammates in a shared inbox
Let Meta business agent or your own webhook workflow greet new ad visitors around the clock and answer routine questions from your website, PDFs, and FAQs. When a shopper asks for custom pricing or human advice, transfer the conversation to the Conversations inbox where teammates can see the prior exchange and reply.
Campaign attribution and outcomes
Connect ad campaigns and creatives to confirmed bookings and orders.
See which Facebook or Instagram campaign, ad creative, or entry point started a conversation and whether that chat turned into revenue. Preserve the ad referral or click identifier from your connected ad integration and link it to the WhatsApp thread, the CRM lead, and the completed purchase or appointment.
Keep ad click IDs, website UTMs, and message metadata distinct
Store the ad click identifier from your advertising integration alongside website UTMs and internal campaign IDs as separate fields so your reporting keeps each source’s provenance intact. Attach up to 20 filterable tags and 2 KB of custom JSON metadata to outbound follow-up messages so your backend and webhooks can trace replies by campaign or workflow.
Measure qualified leads and completed revenue alongside chat volume
Opening a chat is the first step in the funnel. Join the WhatsApp conversation to confirmed bookings, payments, and orders in your CRM or commerce backend, deduplicate repeated webhook events across your attribution window, and compare ad spend against leads that convert.
Click-to-WhatsApp ads questions
Is a click-to-WhatsApp ad the same as a WhatsApp campaign?
Can we measure purchases after the conversation?
Does every inbound API message include an ad click ID?
Should an AI agent greet every ad visitor?
Connect the complete journey
Scale without
losing control.
Organize teams in workspaces, control API access, and trace changes through audit logs.