WhatsApp for developers
Send order updates, run marketing campaigns, and let customers book or get support right in chat. Get business numbers and templates live fast, then build with Bird SDKs, CLI, and MCP.
Trusted every day by teams that
build world-class software.
From prompt to delivered.
Trigger approved templates, send interactive replies, and track delivery and read receipts from one API. Inspect templates, send messages, and debug delivery events from your code, terminal, or AI assistant.
Build rich templates.
Get approved faster.
Design media cards, carousels, and quick-reply buttons in Studio and preview how variables look in the chat before submitting to Meta. Manage translations and update template copy without waiting on a code deploy.
Automate the routine.
Hand off with context.
Let customers check order status, update deliveries, or ask for help right in WhatsApp. Resolve common questions automatically against your backend during the 24-hour service window, and pass the thread to a support agent with the order history attached so customers do not have to repeat themselves.
Finish the booking.
Without leaving WhatsApp.
External web forms cost you conversions when customers have to load a browser and sign in again. Use native WhatsApp Flows to present live calendar slots, capture preferences, and validate availability against your backend before confirming the appointment in the thread.
Spot delivery drops.
Down to the template.
Track accepted, delivered, read, and failed messages in real time. Break down delivery drops by template, business number, or country so you can catch paused templates, frequency caps, and Meta error codes before a campaign stalls.
Explore WhatsApp.
Approved templates, interactive Flows, two-way support, and number onboarding in one platform.
Send notifications, media, and interactive messages from your backend with webhooks for replies and read receipts.
TemplatesDesign media cards, carousels, and authentication templates in Studio and submit multi-language versions for Meta approval.
ConversationsReply with free-form text and media during the 24-hour customer service window, with read receipts, typing indicators, and reactions.
Native FlowsLet customers book appointments, pick delivery slots, and submit multi-step forms inside the chat without opening a browser.
BroadcastsLaunch targeted promotions, product drops, and back-in-stock campaigns to opted-in audiences and track resulting replies.
AI agentsResolve order inquiries and routine support automatically from your live backend data, then hand complex threads to your team.
CommerceShare product cards and catalog items inside the thread so shoppers can browse options and move straight to checkout.
CallingEscalate complex support or high-consideration sales chats to a voice call inside WhatsApp when typing slows things down.
NumbersOnboard new WhatsApp Business numbers, migrate existing senders from another provider, and manage display profiles in one workspace.
AnalyticsInspect delivery, read, and failure rates by template or country, and reconcile message volume against Meta billing categories.
Scale without
losing control.
Organize teams in workspaces, control API access, and trace changes through audit logs.