Data Analytics
Monitor message delivery, inbox placement, and campaign performance in real time
Inspect live delivery funnels, bounce diagnostics, open and click rates, and workflow completion metrics across Email, SMS, WhatsApp, Push, and RCS from one dashboard.
Delivery and engagement visibility across channels.
Measure message outcomes, diagnose delivery failures, and track campaign and workflow execution without stitching logs together.
Cross-Channel Delivery Funnels
Compare sent, delivered, bounced, and failed counts across Email, SMS, WhatsApp, Push, and RCS
Live Engagement Tracking
Monitor opens, link clicks, read receipts, replies, and unsubscribes as campaigns send
Inbox Placement Insights
Check sampled primary inbox versus spam folder placement across major mailbox providers
Bounce and Error Diagnostics
Inspect SMTP response codes, carrier error reasons, and suppression blocks per message
Audience and Broadcast Breakdown
Filter delivery and engagement performance by broadcast, template version, and target audience
Workflow Run Metrics
Track step completion rates, branch selections, failure reasons, and run duration percentiles
Inspect delivery and engagement across channels in one dashboard
View Email, SMS, WhatsApp, Push, and RCS performance side by side so engineering and marketing teams work from the same delivery numbers.
Unified channel reporting
Track message volume, delivery rates, read receipts, and reply activity across WhatsApp, Email, SMS, Push, and RCS from a shared reporting view.
End-to-end delivery funnels
Follow messages from initial request through carrier or mailbox acceptance, opens, clicks, and replies to spot where drop-offs occur.
Catch bounce spikes and sender issues while campaigns are running
Track live delivery statuses, bounce categories, and unsubscribe rates during a send instead of waiting for post-campaign exports.
Live delivery and engagement counters
Watch accepted, delivered, bounced, opened, and clicked counts update in real time as broadcasts and transactional sends reach recipients.
Inbox placement and bounce breakdown
Inspect hard versus soft bounces, spam complaints, and sampled Inbox Insights placement across major email providers to protect sender reputation.
Break down engagement by contact attributes and target audiences
Compare how different audiences, locales, and customer segments respond to your broadcasts and automated messages.
Contact timeline and message history
Inspect per-contact delivery history, open and click events, inbound replies, and custom properties to see how individual recipients interact with your messages.
Audience-level performance comparison
Evaluate delivery rates, click-through performance, and opt-out trends across static lists and rule-based dynamic audiences.
Trace automated workflows and stream events to your own analytics stack
Measure step-by-step workflow completion in Automations and forward live delivery and engagement webhooks to your backend or BI tools.
Workflow step and version analytics
Track queued, running, waiting, succeeded, and failed workflow runs, along with median and 95th-percentile run durations across published versions.
Webhook event streaming and CLI inspection
Forward signed delivery, bounce, open, click, and reply webhooks to your backend to join messaging activity with order and billing records, or query logs from the Bird CLI and MCP server.
With Flow Builder we are able to adapt and run the same process through very heterogeneous markets: from Croatia to Uganda or Kazakhstan.
Luis Grau Granada
Global Head of Courier Operations
4x
Faster partner onboarding for some countries
300%
Efficiency in partner onboarding capacity
30-80%
Reduction in partner onboarding costs
Trusted by teams running high-volume customer communication.
See how global brands use Bird to monitor delivery and campaign performance.
94.4%
SMS deliverability improved
3.2x
Faster campaign launches
28%
Higher engagement rate
Stream delivery events and query logs from your stack.
Connect signed webhooks, REST APIs, the Bird CLI, and the MCP server.
Real-time webhooks and API access
Receive signed delivery, bounce, open, click, and reply webhooks in your backend, or inspect message logs directly from the REST API, CLI, and MCP server.
Shared contact records across channels
Tie delivery outcomes and engagement history back to shared contact profiles with custom attributes, audience memberships, and channel preferences.
Enterprise security and compliance controls.
Per-channel suppression enforcement and role-based workspace access.
Automatic bounce and opt-out suppression
Record hard bounces, spam complaints, email unsubscribes, and SMS STOP replies automatically so suppressed recipients are excluded from future sends.
Audited security and role-based access
Bird is SOC 2 certified with GDPR, CCPA, and HIPAA compliance, plus regional EU and US infrastructure and role-based workspace permissions.
Put it into practice.
Continue with the documentation, guides and examples for this topic.