Email Analytics
Benchmark performance and beat competition in the inbox
The only competitive email marketing intelligence tool that actively tracks millions of domains across 250,000 brands in 100+ industries.
Deep competitive intelligence for your email program.
Insights from 250,000+ brands across 100+ industries.
Understand competitor email journeys
Gain insights into consumer journeys. See how competitors structure their campaigns and engage recipients.
Track industry benchmarks
Measure your performance against industry standards. Monitor competitor campaign success rates.
Connect competitive insights
Track millions of emails daily across different industries. Compare performance with 250,000+ brands.
Benchmark against key competitors
Compare audience, activity, and performance against other brands' email campaigns in a single view.
Find actionable campaign insights
Filter through billions of emails to discover winning strategies. Identify successful campaign themes.
Stay ahead of market trends
Monitor market changes and plan for seasonal campaigns. Follow industry trends and competitor activities.
What you can benchmark.
Concrete signals from competitors' programs, not just your own numbers in a vacuum.
- 01
Subject lines and messaging.
The themes, offers, and copy angles competitors are testing, and which ones land.
- 02
Send timing and frequency.
Which days and times competitors send, and how often they contact subscribers across campaign types.
- 03
Inbox placement.
How competitors' mail is actually landing, inbox versus spam, not just how much they send.
- 04
List growth and engagement.
Audience-size trends and the engagement signals, opens, clicks, and unsubscribes, behind them.
- 05
Lifecycle and journeys.
How rivals structure welcome series, cart recovery, re-engagement, and other automated campaigns.
Turn competitor signals into decisions.
Benchmarks only help if they change what you do. Use competitor send patterns to pick better times and cadence for your own campaigns. Study the subject lines and offers that work in your category, and spot the tactics nobody is using yet. Watch inbox placement across peers to tell whether a dip is your problem or an industry-wide one. And plan seasonal pushes around when your category heats up, instead of reacting late.
Frequently asked questions.
Everything you need to know
How does Competitive Tracker gather email campaign data?+
What competitive insights can I access?+
How can I use Competitive Tracker for seasonal planning?+
What metrics can I benchmark against competitors?+
How often is competitive data updated?+
What industries does Competitive Tracker cover?+
Can I tell which email platform a competitor uses?+
The rest of the email toolkit
Specialist email tools, plus the hosted platform they complement.
The platform it works alongside.
Competitive Tracker shows how you compare in the inbox. The hosted Bird Email API handles your own sending, with deliverability and analytics built in.