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Delivery agent
API key · Customer operations teamALAlex Lee AdminPermissions updated
SMS to Thailand.
Dialing code +66 · Asia. Review the recorded SMS sender capabilities and country requirements for Thailand.
Part of Bird SMS. Compare the sender and operational requirements across your markets.
Policy last updated July 13, 2026
What you can send
SMSWhatsApp
Two-way messaging
Supported
Before you send
The recorded policy requires alphanumeric sender registration for Thailand. Review the evidence and sender requirements before submission, then track the registration status.
Sender types
Compare the sender types listed for this destination, their registration requirements and recorded setup estimates. Confirm availability, throughput and timing for your use case.
| Sender | Activation | Setup time | Sender ID | Notes |
|---|---|---|---|---|
| Alphanumeric Sender ID | Sender ID registration | ~21 business days | The submitted sender ID is preserved. | One-way only. |
| Long code (phone number) | Number registration | Varies | The submitted sender ID is preserved. | Supports two-way replies. |
Rules & regulations
Use this recorded country reference to prepare your launch. Requirements can depend on message purpose, sender type, network and recipient location; confirm the applicable rules before sending.
Template approvalNot required
Quiet hoursNo window recorded
Default validity period on operator's side is 6 hours. Messages will be marked as Expired if there is no final error received by the SMSC within the validity period.
Anti-Money Laundering Office (AMLO)’s guidelines emphasize the following criteria for URLs included in SMS content:
- URLs must direct users to legitimate and verified destinations.
- URLs must not lead to interactive platforms such as direct download sites or forms requiring user input.
- The purpose of the URL must be transparent, lawful, and clearly communicated in the intent registration process.
- URLs that are generated by URL shorteners, such as Bitly, are not allowed as it is considered leading to a platform not belonging to the owner of the Sender Name. These measures aim to enhance transparency and mitigate risks associated with misleading or unauthorized URL use, which could lead to misuse or fraud.
- URLs must be related to the brand sending the message and SMS content must include the brand name associated with the URL.
What this market refuses
Content should include the brandname.
Strictly no political, religious, racial, unsolicited promotion, adult, part time, gambling, fake loan, fake job or fake crypto content.
The character "กู้" in Thai means "loan" that it's not allowed.
One API
How sending works
Use the same SMS API across supported destinations. Prepare an eligible sender, enable the destination and apply the recipient permission your message requires. Track the accepted message through carrier submission and the delivery reports available for that route.
Sending to Thailand, answered
What senders ask before their first message to Thailand.
Do I need to register a sender before sending SMS to Thailand?
The reference requires registration for every listed sender type: an alphanumeric sender ID and a long code. For an alphanumeric sender ID the name itself is registered. Confirm how the approved sender is presented on the destination networks. A phone number is registered for this country before it can send business messages.
Can I use an alphanumeric sender ID in Thailand?
Yes, once the sender ID has been registered. The approved sender ID is preserved.
How long does sender registration take in Thailand?
The recorded estimate for an alphanumeric sender ID is about 21 business days; confirm timing before launch.
Can I receive replies from Thailand?
Yes, if you send from a long code. Replies are delivered to you as signed webhooks.
Are there quiet hours for SMS in Thailand?
No country-wide sending window is recorded here. Confirm the rules that apply to your message purpose and recipient location.
What other channels can Bird reach Thailand on?
WhatsApp and Voice, from the same account and API.
The rest of the SMS platform
One API, one set of keys. Explore the other capabilities.
Sender-ID registrationPre-register alphanumeric and dedicated senders where countries require it.RoutingDestination controls, carrier connectivity and reported routing outcomes.NumbersLong codes, short codes, toll-free, and alphanumeric sender IDs.SendingThe send API: segments, Unicode safety, batch, and idempotency.Two-wayInbound SMS and conversational replies as HMAC-signed webhooks.All destinationsCoverage, sender types, and rules for every country Bird reaches.
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Audit log
Production- Workspace
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Team Customer operationsActor role AdminOutcome SucceededTime 22 Sep, 09:42:18 UTC
Succeeded