Monitor delivery rates, read receipts, inbound replies, latency, and per-message costs across your utility alerts, authentication passcodes, and marketing broadcasts. Spot template rejections or Meta error spikes before a sender is throttled, break performance down by campaign tag or destination country, and query the same metrics from the Bird dashboard, stats API, CLI, or MCP.
Delivery over time
14:00–15:00 UTC
73.9%
of failures in this hour order_update
133 of 180 · 14:00–15:00 UTC
By template
14:00–15:00 UTC| Template | Accepted | Failed | Share |
|---|---|---|---|
| order_update | 1,101 | 133 | 73.9% |
| delivery_reminder | 601 | 32 | 17.8% |
| welcome_message | 300 | 15 | 8.3% |
Delivery over time
14:00–15:00 UTC
73.9%
of failures in this hour order_update
133 of 180 · 14:00–15:00 UTC
By template
14:00–15:00 UTC| Template | Failed | Share |
|---|---|---|
| order_update | 133 | 73.9% |
| delivery_reminder | 32 | 17.8% |
| welcome_message | 15 | 8.3% |
Delivery over time
14:00–15:00 UTC
73.9%
of failures in this hour order_update
133 of 180 · 14:00–15:00 UTC
By template
14:00–15:00 UTC| Template | Failed | Share |
|---|---|---|
| order_update | 133 | 73.9% |
| delivery_reminder | 32 | 17.8% |
| welcome_message | 15 | 8.3% |
Follow performance down to the message.
Go from workspace-wide delivery and latency charts to template, tag, and country breakdowns so your team can fix rejected sends, trace missing notifications, and reconcile WhatsApp spend.
A healthy workspace average can hide a single paused template or a destination market where messages are failing. Slice accepted, delivered, and failed volume by sender number, template slug, template category, custom send tag, or recipient country, and flag any segment that drops below healthy delivery thresholds.
Compare p50, p95, and p99 processing and delivery latency to tell whether a slowdown sits in your send pipeline or on offline customer handsets. Group failures by error code to catch expired 24-hour service windows, template parameter mismatches, or opted-out recipients, then open the WhatsApp log to inspect a message’s full event timeline and Meta error code.
Follow outbound sends from acceptance through delivery and read timestamps, including when a customer already has the chat open and WhatsApp reports a read receipt without a separate delivery event. Monitor inbound reply volume per business number, and inspect each message’s Bird transaction fee and Meta passthrough charge in your wallet currency across utility, authentication, and marketing sends.
Launch targeted broadcasts, handle customer replies in the 24-hour service window, and refine templates where your delivery data points.
Send targeted promotions, product drops, and carousel campaigns to opted-in audiences and track resulting replies.
→Receive customer replies, button taps, and media over webhooks and respond inside the 24-hour service window.
→Design utility, marketing, and authentication templates in Studio, preview variables, and manage translations.
→Organize teams in workspaces, control API access, and trace changes through audit logs.
Organization
Harbor
Access stays in its workspace.
Production/API keys
Delivery agent
ActiveAlex Lee
Admin
Today · UTC
Audit log
Organization
Harbor
Access stays in its workspace.
Production/API keys
Delivery agent
ActiveAlex Lee
Admin
Today · UTC
Audit log
Organization
Harbor
Access stays in its workspace.
Production/API keys
Delivery agent
ActiveAlex Lee
Admin
Today · UTC
Audit log