WhatsApp FAQs
Yes, you can use an Approved message template to send WhatsApp messages in bulk to a predefined audience via Campaigns.
If you’re sending a message to a customer to initiate a conversation, you’ll need to use a message template. You’ll also need to do this if you’re replying to a customer after the 24-hour care window has closed.
The customer service window is a period of time during which a business can send any type of message to a recipient (user). This window lasts for 24 hours and it can be initiated by either the business or by the customer.
The window starts when a customer sends a message and the business replies. This is known as user-initiated conversation and no prior opt-in is required. When a business sends a template message to a recipient (user), then the customer service window starts. This is known as a business-initiated conversation and prior opt-in is required.
