Template & content issues
Gmail uses sophisticated algorithms to sort emails:
Factors Affecting Tab Placement:
Content type and language used
Sending patterns and volume
User engagement history
Commercial content indicators
Common Triggers for Promotions Tab:
Marketing language and sales phrases
Bulk sending patterns
Commercial imagery and formatting
Previous promotional sending history
Best Practices:
Focus on personalized, valuable content
Maintain clean mailing lists
Monitor engagement metrics
Use appropriate authentication (SPF, DKIM, DMARC)
Consider whether Promotions tab placement aligns with your email goals
Note: While some senders try to "game" the system to reach the Primary tab, the Promotions tab is a legitimate inbox location designed to help users organize their email, not a spam folder.
Will links affect inbox placement?
Yes, links can impact deliverability in several ways:
Link Considerations:
Each linked domain carries its own reputation
Link shorteners may trigger spam filters
Broken or malicious links harm deliverability
Best Practices:
Use reputable domains
Avoid excessive links
Implement proper link tracking through Email
Regularly verify all links are functional
Will spammy words affect inbox placement?
Yes, certain words and phrases can significantly impact deliverability:
Impact on Filtering:
Mailbox providers use sophisticated algorithms to detect spam trigger words
Messages containing these words are more likely to be filtered to spam
Even legitimate messages can be affected by poor word choice
Best Practices:
Avoid excessive use of sales-focused language
Steer clear of terms commonly associated with spam (e.g., "free," "guarantee," "no obligation")
Focus on clear, professional communication
Test subject lines and content using Email's tools
Why is my template not working when it works in other scenarios?
Understanding email template limitations is key to successful email delivery:
Email Client Limitations:
Email templates require HTML and inline CSS only
Unlike webpages, emails cannot use external CSS files or JavaScript
Dynamic content capabilities are limited compared to websites
Modern Email Features Support:
Interactive elements like surveys and carousels are only supported by select providers (mainly Gmail and Yahoo)
AMP for Email support is limited to specific mailbox providers
Test templates across multiple email clients for compatibility
Troubleshooting Steps:
Verify all CSS is properly inlined
Check for unsupported HTML elements or CSS properties
Test across different email clients using Email's preview tools
Ensure template syntax matches Email's requirements
