Compliance, abuse & spam issue
Several factors can trigger spam folder placement:
Authentication Issues:
Check SPF, DKIM, and DMARC setup
Verify proper domain alignment
Monitor authentication pass rates
List Quality Factors:
High bounce rates
Poor engagement metrics
Spam trap hits
Complaint rates
Sending Patterns:
Sudden volume changes
Inconsistent sending patterns
Poor IP/domain reputation
Historical sending behavior
Resolution Steps:
Review authentication settings
Clean your mailing lists
Monitor engagement metrics
Implement sunset policies
Follow sender best practices
Consider IP/domain warm-up
Monitor spam complaint rates
For specific spam folder issues, review your Health Score and analytics for detailed insights into potential causes.
How can I remove typo addresses from my list?
Typo addresses (like "gmal.com" instead of "gmail.com") can harm your deliverability. Here's how to manage them:
Prevention Methods:
Implement double-entry email fields
Disable copy-paste functionality
Use real-time email validation
Implement Bird’s Recipient Validation
Use Signals Data:
Create Signals report filtered to ‘Othermail provider’
Toggle off ‘top domains only’
Sort by acceptance rate to identify top sent-to typo domains
Maintenance Steps:
Remove hard bounces promptly
Regular list cleaning
Monitor bounce patterns
Audit signup forms regularly
How do I identify spam traps I am sending to?
It's important to understand that spam traps cannot be directly identified. Here's what you need to know:
Understanding Spam Traps:
Created by blacklists, filter companies, and mailbox providers
Used to identify poor list hygiene and collection practices
No real person monitors these addresses
High spam trap hits lead to blocking or spam folder placement
Prevention Best Practices:
Only send to confirmed opt-in addresses
Implement signup protection:
Use CAPTCHA or link verification
Require double-entry of email addresses
Disable copy-paste in email fields
Utilize Bird’s Recipient Validation service
Remove unengaged subscribers (6+ months inactive)
