iCIMS is a best-in-class, AI-powered hiring platform providing talent acquisition technology to thousands of enterprises worldwide The company provides award-winning products across the talent acquisition journey – including applicant tracking, candidate experience management, career sites, recruiting chatbot, employee onboarding, and more – to boost efficiency, cut recruiting costs, exceed candidate expectations, and accelerate and streamline the entire recruiting process.

In any hiring market, finding, attracting, and retaining talent can be a significant pain point for organizations. It is a strategic business function, not just an HR function. Organizations need the right people with the right skills on the right teams to succeed. Inefficient and outdated recruiting processes can limit an organization’s ability to attract top applicants and keep them engaged throughout the hiring process.

Poorly targeted recruiting campaigns, slow communications, and inefficient onboarding processes result in wasted HR spending, difficulty signing top applicants to job offers, and higher rates of turnover among new hires. With its combination of proven talent acquisition processes and innovative technology, iCIMS has been named an industry leader and has won awards by many analyst firms and award programs. 

“We have a global customer community of more than 3 million platform users who receive more than 200 million applications and hire more than 5.5 million people annually. Many of the world’s best brands use iCIMS to hire and retain their workforces, including about 25% of Fortune 500 companies,” says Chris Young, Expert Engineer at iCIMS. “Our reach and scale is massive, so we need scalable technology, processes, and partnerships in place to enable our customers to grow their workforces and solve complex hiring challenges.”

The problem: Inconsistent  email deliverability and issue resolution

With global success and a strong reputation among enterprise organizations, iCIMS needed an enterprise-scale email deliverability platform.

According to Steve Cusick, Director of Cloud Hosting at iCIMS, there was an opportunity to improve email deliverability and, as a result, the customer user experience. The partnership with Bird enabled iCIMS to have a more direct line to email service providers, improving deliverability rates, email analytics, and the ability to diagnose issues faster. 

Given email's role in communicating with job applicants and keeping them informed throughout the hiring process, iCIMS recognizes the threat deliverability could pose to its customer experience.

“Recruiters don’t want to be told the email offer wasn’t successfully delivered because, for lack of a better term, their content is considered spammy,” says Cusick.

Additionally, with a global customer community, the company is continuously evaluating and adapting to worldwide compliance and regulatory requirements, and they needed an email delivery provider to serve as a trusted partner. 

The solution: Seamless deliverability and accessible metrics

Given its global clientele, iCIMS knew its new email service provider needed to be co-located in the United States and Europe. Bird met that initial criteria—and its robust, well-documented service API made the platform an easy choice as iCIMS’s new email-sending platform.

“Bird also honors the retry policies for each ESP, which is important,” says Cusick. “If they send email to Gmail and Gmail rejects it for whatever reason, Bird knows Gmail’s policies for retry and will work ro make sure that we don’t ruin our reputation by sending something too frequently.”

Bird’s email API supports the heavy lifting required for sending email, improving campaign performance, and creating additional efficiencies for iCIMS’ customer support teams.

Self-service tools for customer support teams

Bird has reduced resource strains on iCIMS customer support by providing self-service tools where team members can quickly search and sort through email metrics to identify the cause of an email performance issue.

“Now, our customer success teams can run reports and queries for individual customers, which frees up my team to focus on their highest-priority work, and it returns a quicker solution for our customers,” says Cusick. 

Infrastructure for optimized email deliverability

With built-in analytics, real-time alerts, and a robust API to integrate with existing workflows, iCIMS has improved its email performance while controlling its messaging costs and improving communication around its customer email campaigns.

The result: An effortless, efficient email program

Before partnering with Bird, communication gaps were one of the biggest limitations impacting the company’s email deliverability. Now, communication is a cornerstone of its long-standing relationship with Bird.

“We don’t need to open a ticket to place a request with Bird,” says Young. “We can directly contact our service rep in Slack. We need that sense of urgency. Direct access to the support organization is a huge benefit for us.”

With Bird, iCIMS found an easier way to set up and run its email program—and that streamlined approach has delivered a number of benefits for the company, including the following:

More than 98% email deliverability

About 95% of Bird’s email customers outperform their industry’s deliverability benchmarks. iCIMS is among that group: the company now reports deliverability rates above 98%.

Predictable messaging costs

The analytics and data generated from Bird’s automated reporting allow iCIMS to track the number of emails it sends, which helps the company more accurately anticipate its messaging costs.

Predictable expenses make it easier to set budgets, plan for future messaging costs, and give the company more accurate financial data to calculate its email ROI.

Access to detailed engagement metrics

Bird’s platform offers access to a wide range of data, helping iCIMS and its customers understand email engagement and performance. Self-service access helps customer success teams answer queries related to email performance, and overall engagement metrics can offer insights to optimize the company’s email strategy over time.

A smoother customer experience

iCIMS’ more than three million platform users all benefit from faster, more reliable email communication. Job-seekers and recruiters can depend on email communications throughout recruitment, resulting in better recruiting outcomes and greater customer satisfaction.

About Bird

Bird’s mission is to create a world where communicating with a business is as easy as talking with a friend. We power communication between businesses and their customers — across any channel, always with the right context, and on every corner of the planet. If you’ve ever ordered takeaway, returned a package, contacted customer service, or requested a login code, it’s almost guaranteed your interactions have been powered by Bird’s technology.

Our platform, our applications, and our APIs help businesses streamline conversations through their customers’ preferred channels — like WhatsApp, Email, SMS, Voice, WeChat, Messenger, Instagram - and build powerful and engaging experiences. Bird's out-of-the-box functionality and omnichannel expertise tips the scales for knowledge workers and helps them be productive right away, with tools to build great marketing campaigns, customer service experiences, or automated business processes.

Headquartered in Amsterdam, Bird processes over 5 trillion+ messages, calls, and emails for over 29k+ customers such as; Google, Facebook and Uber across channels like WhatApp, Email, SMS, and many more. Founded in 2011, we have grown to a powerhouse team of 800+ employees who represent more than 55 nationalities, and we’re proud to be a “Remote Friendly” company.

About iCIMS

iCIMS is a leading provider of talent acquisition technology that enables organizations everywhere to build winning workforces. For over 20 years, iCIMS has been at the forefront of talent acquisition transformation. iCIMS empowers thousands of organizations worldwide with the right tools to meet their evolving needs across the talent journey and drive business success. Its AI-powered hiring platform is designed to improve efficiency, cut recruiting costs, and build exceptional experiences for candidates and recruiters. For more information, visit www.icims.com.