Introducing Programmable Email
Bird
Feb 3, 2020
1 min read
Key Takeaways
Despite the rise of new messaging channels, email remains the universal communication standard used by everyone.
Bird has partnered with SparkPost, the world’s leading email delivery and analytics platform powering 37% of global business email.
Businesses can now send and receive email directly through Bird’s platform, alongside SMS, Voice, and chat channels.
Programmable Email integrates seamlessly with Bird’s Conversations API, merging all customer communications into one thread.
Centralizing communication across channels improves customer experience, reduces friction for support teams, and strengthens brand loyalty.
This marks a major step in Bird’s mission to make business communication as effortless as chatting with a friend.
Q&A Highlights
Why is email still important in an on-demand, multi-channel world?
Because everyone has an email address—making it the most reliable and inclusive channel for global communication.
What is Bird’s Programmable Email?
It’s a new feature that allows businesses to send and manage emails via the Bird platform, alongside other channels like WhatsApp, Voice, and SMS.
How does this partnership with SparkPost benefit users?
SparkPost ensures world-class email deliverability and analytics, while Bird provides the omnichannel interface that unifies all conversations.
How does this integration help customer support teams?
By merging every customer interaction—email, text, or chat—into a single conversation thread, teams can provide faster, more contextual support.
What’s the long-term goal behind this launch?
To make business communication simple, global, and human, where customers can reach brands effortlessly across any preferred channel.
Everyone uses email. Even in our increasingly on-demand world, where it seems like there’s a communications channel for every preference, email is still the standard-bearer.
Over the last decade, we’ve seen an explosion of messaging and communications channels, from SMS and Voice to WhatsApp, Messenger, Skype, and WeChat, all of which have radically increased our options when it comes to getting in touch with friends, family and even businesses anywhere in the world. Yet, as communication channels come and go, one common denominator emerges time and time again: email.
Everyone uses email. Even in our increasingly on-demand world, where it seems like there’s a communications channel for every preference, email is still the standard-bearer. Maybe your boss loves Slack, your nephew is all about SnapChat, your friends in Europe are on WhatsApp and you interact with your colleagues in APAC via WeChat. There’s no guarantee that everyone will get on the latest channel, or hop on the latest trend. But, you can be assured that every single one of them has an email address.
That’s why Bird is teaming up with SparkPost, the #1 email delivery and analytics platform in the world, which delivers more than 37% of the world’s business email. Starting today, SparkPost customers can use the Bird platform to send messages quickly and reliably anywhere in the world. In turn, our customers have the ability to send email via Programmable Email or our Programmable Conversations API, which funnels customer interactions across multiple channels into a single conversation thread. Allowing businesses to keep track of all customer communications–whether it be via email, text, voice or messaging app–within a single thread, ensures nothing gets lost or overlooked when support agents dive into previous customer interactions, which is key in understanding customer preferences, increasing customer loyalty and repeat business.
By adding email to our communications offering, we empower businesses to meet their customers wherever they are — helping them meet and exceed customers’ communications needs in an on-demand world.
We are proud to take another step today in delivering on our mission to make communicating with businesses as effortless and intuitive as talking to a friend.
