Bird CRM lowers SMS price in Sweden by 65% to local market leader Sinch
Bird
Feb 5, 2024
Press Release
1 min read
Key Takeaways
Bird CRM has reduced its SMS pricing in Sweden to 0.21 SEK ($0.02 USD / €0.019 EUR) — an estimated 65% lower than major CPaaS competitors Sinch and Twilio.
This pricing shift reflects Bird’s core philosophy of giving efficiencies back to customers: “your margins are my opportunity.”
Bird CRM’s ability to afford lower prices is driven by deep internal AI adoption and operational efficiencies.
The strong correlation between lower messaging costs and higher customer sales performance is a central motivation for the pricing strategy.
Bird CRM aims to eliminate price manipulation in CPaaS and bring more transparency and fairness to global messaging rates.
The Swedish market has historically faced high SMS prices; Bird’s new pricing directly addresses this and supports local business growth.
The price drop follows Bird CRM’s global rebrand (formerly MessageBird) and its simultaneous CRM product launch.
In the United States, Bird recently slashed SMS prices by up to 90% relative to Twilio, signaling a broader global pricing disruption.
Bird CRM now offers a unified platform for all customer communications — SMS, WhatsApp, email, voice, chat, video, and more.
Backed by $1.1B in funding from world-class investors, Bird continues to invest heavily in scalable infrastructure and AI-driven cost reduction.
Swedish investors including Niklas Zennström and the Bonnier family support Bird’s mission to deliver fair, competitive pricing across markets.
Customers can review the most up-to-date rates on the Bird pricing page.
Q&A Highlights
What is the key announcement in this press release?
Bird CRM has lowered the price of SMS in Sweden by approximately 65% compared to Sinch and Twilio, setting its new rate at 0.21 SEK.
Why is Bird CRM able to offer such low SMS prices?
Because of significant internal AI adoption that has reduced operating costs, allowing Bird to pass savings directly to customers.
Which philosophy guides Bird CRM’s pricing strategy?
“Your margins are my opportunity” — a focus on eliminating unnecessary markups and increasing customer value.
How much funding has Bird CRM raised to date?
Bird has raised $1.1 billion from top global investors, including Accel, Atomico, Tiger Global, Niklas Zennström, and the Bonnier family.
What broader market trend is Bird CRM challenging?
Price manipulation in the CPaaS market, especially around historically inflated SMS costs in regions like Sweden.
Does lower pricing impact customer sales performance?
Yes. Bird emphasizes a direct correlation between reduced channel costs and increased conversion rates for customer sales.
Which channels does Bird CRM support beyond SMS?
SMS, WhatsApp, email, voice calls, video calls, live chat, and multiple messaging apps through a unified CRM platform.
What recent milestone did Bird CRM achieve before this announcement?
The company rebranded from MessageBird and publicly launched its new CRM product.
How much did Bird CRM cut SMS prices in the United States?
Up to 90% lower than Twilio, showcasing a global rollout of market-disruptive pricing.
Why is this change particularly important for Swedish businesses?
Because Sweden has historically suffered from disproportionately high SMS prices—Bird’s reduction makes messaging significantly more affordable.
How does Bird CRM route customer conversations?
Through a unified inbox that manages all communication channels, enhanced by AI workflows and automation.
Where can readers verify current SMS pricing?
See the Bird pricing page, as rates may evolve beyond those listed in the press release.
Bird CRM is excited to announce a revolutionary pricing strategy for our SMS services in Sweden. Our new prices are set at 0.21 SEK, $0.02 USD, €0.019 EUR, and, representing substantial discounts of approximately 65% against major competitors Sinch and Twilio. This aggressive pricing is not just a business strategy, but a testament to our commitment to the philosophy, "your margins are my opportunity". To understand the full scope of our pricing strategy and why we're disrupting the CPaaS market, read our detailed analysis.
Jeff Bezos once said, “lowering pricing is easy, being able to afford lower prices is hard”. At Bird CRM we have leveraged AI to lower our cost so dramatically we are able to provide that value back to our customers. Learn more about how we're ending price manipulation in CPaaS. Our strategy is to put the customer first and our customers want lower pricing to channels like SMS, Whatsapp and Email so they drive more sales. There is a direct correlation between lower prices on channels and higher conversion in sales for our customers.
Robert Vis, Founder & CEO said: “we have been early to adopt AI internally to make significant improvements to our business. Our focus on cost improvement makes it possible for us to afford lower prices, which drives growth for our customers. Unfortunately in Sweden customers have been paying high prices for getting access to send a SMS. We are here to help Swedish customers drive more sales with our lowered pricing”
Bird CRM rebranded from MessageBird last Thursday announcing its new CRM product launch and slashing pricing by 90% to its rival Twilio in the United States. Bird CRM helps companies manage their communications with consumers via all channels --messaging apps, phone calls, video calls, online chats and email. Bird has raised $1.1 billion in capital from leading investors Accel Partners, Atomico and TigerGlobal including swedish investors Niklas Zennstrom and the Bonnier family.
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Pricing disclaimer: Pricing information contained in this article is accurate as of 05/02/2024. To see the most current pricing and offers, please visit bird.com/pricing.
