WhatsApp Business API

Scale with WhatsApp Business API

Reach your audience on their favorite messaging platform with personal conversations that deliver better results at scale.

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Enterprise WhatsApp messaging at scale.

Rich media, automation, and analytics in one platform.

Data Integration

Connect WhatsApp with Salesforce, Snowflake, HubSpot, and Google Analytics

Audience Targeting

Create targeted campaigns that engage specific customer segments

Intelligent Journeys

Automated sequences for cart abandonment, reminders, and offers

Message Templates

Dynamic templates with AI-generated content and interactive elements

Campaign Management

Send messages respecting time zones, quiet hours, and unsubscribes

Performance Analytics

Monitor delivery rates, engagement levels, and conversion data

Frequently asked questions.

Everything you need to know

What can I do with the WhatsApp Business API?
Send personalized messages at scale, create automated customer journeys, use rich media templates, and track campaign performance across your WhatsApp marketing.
How does WhatsApp template approval work?
Bird streamlines Meta's template approval process with pre-tested formats and compliance checks to get your templates approved faster.
What analytics are available for WhatsApp campaigns?
Track delivery rates, read receipts, engagement metrics, conversion data, and revenue attribution with detailed dashboards and exportable reports.
How does personalization at scale work?
Dynamic content blocks automatically insert product recommendations, customer-specific offers, and localized content based on connected data sources.
What security and compliance features are included?
End-to-end encryption, SOC 2 certification, GDPR compliance, and automated consent management for enterprise-grade WhatsApp messaging.
How do I coordinate WhatsApp with other channels?
Smart channel orchestration automatically sequences WhatsApp with email, SMS, and push notifications based on customer engagement and preferences.

Put it into practice.

Continue with the documentation, guides and examples for this topic. Resources are in English.

Watch the guideConnecting WhatsApp to Bird: from buying a number to a live channelImplementation guideSending WhatsApp messagesUnderstand the conceptWhat is the 24-hour customer service window on WhatsApp?Use the toolWhatsApp message builder
Try the practice and get an implementation brief

Start with one channel.
Add the others when you're ready.

A test API key is yours immediately. Production unlocks when you add a payment method and verify a sender.

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Using Claude Code, Cursor, or Codex? Copy a setup prompt and your agent installs the Bird CLI and skills for you. Pick yours:

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