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Install new RCS Agent and Channel

Video guide

Rich Communication Services (RCS) templates allow businesses to create engaging, interactive messages that go beyond traditional SMS capabilities. With RCS templates, you can incorporate rich media, suggested replies, and interactive elements that enhance customer engagement and provide a more branded messaging experience.

Watch video tutorial below to learn how to create an RCS Basic Template, including: 

  • Creating a new message project specifically for RCS

  • Configuring template settings including name, language, and category

  • Designing your template with rich media elements like images and buttons

  • Add personalization variables for tailored messaging

  • Preview your template to see how it will appear on recipients' devices

  • Submit your template for approval to communication carriers

  • Implement your approved template in your RCS messaging campaigns

Creating effective RCS templates helps you leverage this advanced messaging channel to improve customer engagement with rich, interactive content.

Step-by-step guide

Follow the step-by-step guide to learn how to set up RCS Agent and Channel


  • In the main menu navigate to Developer product

  • Navigate to Numbers 

  • Open Google RCS Agents 

  • Add a new RCS Agent 


Step 2: Configure your Google RCS agent 

  • Under basic info enter: 

    • Choose Brand name: Brands are used to group agents together.

      • Enter Agent name: This is the name of the agent that will be displayed in the message

      • Choose region: This is where the data for the agent will be hosted

      • Choose billing category: This indicates the type of message your agent will typically send. Only the conversational category will create conversational billing events

      • Pick use-case: What kind of messages will the agent be sending?

        • You can choose between: 

          • Multi-use 

          • Transactional 

          • OTP 

          • Promotional 

    • Under config enter

      • Display name 

      • Description 

      • Color 

      • Banner image 

      • Logo image 

      • Websites 

      • Privacy policy

      • Terms of Service

    • Verification info

      • Provide contact information of an employee who has the authority to verify your agent's information and Bird's right to manage the agent as a messaging partner. 

      • This verification may be done by the operator or by Google, based on your selected operators at launch.

    • Click Create Agent 

Step 3: Set up your RCS channel 

  • Navigate to Channels in the left hand-side menu 

  • Click on RCS Google 

  • Choose RCS Google Setup 

  • Choose RCS Channel

    • Choose from existing RCS channels 

    • Create new one by clicking on “Install - Google RCS Business messaging” button in the top right corner 

Step 4: Choose Agent 

  • Choose RCS Agent from the drop-down 

  • Edit connector name; Give your connector a recognizable name

  • Click Install RCS Channel 

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