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Compliance, abuse & spam issue

FAQs

FAQs

Our messages are landing in the spam folder. Can you assist in finding a reason why?

Our messages are landing in the spam folder. Can you assist in finding a reason why?

Our messages are landing in the spam folder. Can you assist in finding a reason why?

Several factors can trigger spam folder placement:

  1. Authentication Issues:

  • Check SPF, DKIM, and DMARC setup

  • Verify proper domain alignment

  • Monitor authentication pass rates


  1. List Quality Factors:

  • High bounce rates

  • Poor engagement metrics

  • Spam trap hits

  • Complaint rates


  1. Sending Patterns:

  • Sudden volume changes

  • Inconsistent sending patterns

  • Poor IP/domain reputation

  • Historical sending behavior


  1. Resolution Steps:

  • Review authentication settings

  • Clean your mailing lists

  • Monitor engagement metrics

  • Implement sunset policies

  • Follow sender best practices

  • Consider IP/domain warm-up

  • Monitor spam complaint rates

For specific spam folder issues, review your Health Score and analytics for detailed insights into potential causes.

What are Out of Band Bounces (OBB)?

What are Out of Band Bounces (OBB)?

Understanding OBB (also known as Asynchronous Bounces):

  1. Definition:

  • Emails initially accepted by recipient server

  • Later rejected for various reasons

  • Bounce notification sent after initial acceptance


  1. Common Causes:

  • Invalid email address verification

  • Full mailbox detection

  • Delayed spam filter triggers

  • Server policy changes


  1. Best Practices:

  • Monitor OBB patterns

  • Process bounces promptly

  • Update suppression lists

  • Review sending practices

Understanding OBB (also known as Asynchronous Bounces):

  1. Definition:

  • Emails initially accepted by recipient server

  • Later rejected for various reasons

  • Bounce notification sent after initial acceptance


  1. Common Causes:

  • Invalid email address verification

  • Full mailbox detection

  • Delayed spam filter triggers

  • Server policy changes


  1. Best Practices:

  • Monitor OBB patterns

  • Process bounces promptly

  • Update suppression lists

  • Review sending practices

Understanding OBB (also known as Asynchronous Bounces):

  1. Definition:

  • Emails initially accepted by recipient server

  • Later rejected for various reasons

  • Bounce notification sent after initial acceptance


  1. Common Causes:

  • Invalid email address verification

  • Full mailbox detection

  • Delayed spam filter triggers

  • Server policy changes


  1. Best Practices:

  • Monitor OBB patterns

  • Process bounces promptly

  • Update suppression lists

  • Review sending practices

How can I remove typo addresses from my list?

Typo addresses (like "gmal.com" instead of "gmail.com") can harm your deliverability. Here's how to manage them:

  1. Prevention Methods:

  • Implement double-entry email fields

  • Disable copy-paste functionality

  • Use real-time email validation

  • Implement Bird’s Recipient Validation


  1. Use Signals Data:

  • Create Signals report filtered to ‘Othermail provider’

  • Toggle off ‘top domains only’

  • Sort by acceptance rate to identify top sent-to typo domains


  1. Maintenance Steps:

  • Remove hard bounces promptly

  • Regular list cleaning

  • Monitor bounce patterns

  • Audit signup forms regularly

How do I identify spam traps I am sending to?

It's important to understand that spam traps cannot be directly identified. Here's what you need to know:


  1. Understanding Spam Traps:

  • Created by blacklists, filter companies, and mailbox providers

  • Used to identify poor list hygiene and collection practices

  • No real person monitors these addresses

  • High spam trap hits lead to blocking or spam folder placement


  1. Prevention Best Practices:

  • Only send to confirmed opt-in addresses

  • Implement signup protection:

    • Use CAPTCHA or link verification

    • Require double-entry of email addresses

    • Disable copy-paste in email fields

  • Utilize Bird’s Recipient Validation service

  • Remove unengaged subscribers (6+ months inactive)

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