Bird Announces Complete Divestment of CM.com Shareholding and Reaffirms Commitment to Customer-First Pricing Strategy
Bird
2 Dec 2025
Press release
1 min read
Amsterdam, the Netherlands, 2 December 2025 – Bird today announces that it has divested its entire shareholding in CM.com N.V. (Euronext Amsterdam: CMCOM). Following transactions completed on 1 December 2025, Bird and its affiliates no longer hold any ordinary shares in CM.com.
Following completion of these transactions, Bird and its affiliates hold 0 (zero) shares in CM.com, representing 0% of the issued and outstanding shares.
Amsterdam, the Netherlands, 2 December 2025 – Bird today announces that it has divested its entire shareholding in CM.com N.V. (Euronext Amsterdam: CMCOM). Following transactions completed on 1 December 2025, Bird and its affiliates no longer hold any ordinary shares in CM.com.
Following completion of these transactions, Bird and its affiliates hold 0 (zero) shares in CM.com, representing 0% of the issued and outstanding shares.
Amsterdam, the Netherlands, 2 December 2025 – Bird today announces that it has divested its entire shareholding in CM.com N.V. (Euronext Amsterdam: CMCOM). Following transactions completed on 1 December 2025, Bird and its affiliates no longer hold any ordinary shares in CM.com.
Following completion of these transactions, Bird and its affiliates hold 0 (zero) shares in CM.com, representing 0% of the issued and outstanding shares.
Reaffirming Our Commitment to Lower Prices for Customers
Bird reaffirms its long-standing commitment to driving down communication costs for businesses worldwide. This strategy is not new and is certainly not specific to any single competitor—it is fundamental to who we are and has been core to Bird's mission since our rebrand in February 2024.
Bird reaffirms its long-standing commitment to driving down communication costs for businesses worldwide. This strategy is not new and is certainly not specific to any single competitor—it is fundamental to who we are and has been core to Bird's mission since our rebrand in February 2024.
Bird reaffirms its long-standing commitment to driving down communication costs for businesses worldwide. This strategy is not new and is certainly not specific to any single competitor—it is fundamental to who we are and has been core to Bird's mission since our rebrand in February 2024.
Our Pricing Philosophy: "Your Margins Are My Opportunity"
As Jeff Bezos famously said, "Your margins are my opportunity." At Bird, we have adopted this philosophy wholeheartedly. When we relaunched as Bird AI CRM in February 2024, we announced industry-disrupting price reductions with the point being customers should pay for the value layer on top of the channel and not the channel itself.
This is not a competitive tactic against any single player. This is our belief in how the market should work.
As Jeff Bezos famously said, "Your margins are my opportunity." At Bird, we have adopted this philosophy wholeheartedly. When we relaunched as Bird AI CRM in February 2024, we announced industry-disrupting price reductions with the point being customers should pay for the value layer on top of the channel and not the channel itself.
This is not a competitive tactic against any single player. This is our belief in how the market should work.
As Jeff Bezos famously said, "Your margins are my opportunity." At Bird, we have adopted this philosophy wholeheartedly. When we relaunched as Bird AI CRM in February 2024, we announced industry-disrupting price reductions with the point being customers should pay for the value layer on top of the channel and not the channel itself.
This is not a competitive tactic against any single player. This is our belief in how the market should work.
Why Lower Prices Are Great for Customers
SMS and Voice has been commoditized—and that's a good thing for businesses and consumers.
The reality is that messaging infrastructure margins are inevitably moving toward zero. This is market dynamics at work, and it is what is right for the customer. Bird has simply chosen to lead this transition rather than resist it.
Lower communication costs benefit everyone:
More budget for innovation – When businesses spend less on basic messaging infrastructure, they can reinvest those savings in customer experience, product development, and growth initiatives.
Greater accessibility – Small and medium businesses gain access to enterprise-grade communication tools at prices they can actually afford.
Higher conversion and engagement – There is a direct correlation between lower channel costs and higher marketing ROI. When SMS costs less, businesses send more relevant messages, driving better customer engagement and sales conversion.
End of price manipulation – The CPaaS industry has historically been plagued by complex pricing structures, hidden markups, and artificial price inflation through firewall controls. Bird's transparent pricing model puts an end to these practices.
Focus on value, not arbitrage – When channel costs approach zero, providers must compete on actual value—better AI, better data integration, better customer outcomes—rather than extracting rent from basic infrastructure.
SMS and Voice has been commoditized—and that's a good thing for businesses and consumers.
The reality is that messaging infrastructure margins are inevitably moving toward zero. This is market dynamics at work, and it is what is right for the customer. Bird has simply chosen to lead this transition rather than resist it.
Lower communication costs benefit everyone:
More budget for innovation – When businesses spend less on basic messaging infrastructure, they can reinvest those savings in customer experience, product development, and growth initiatives.
Greater accessibility – Small and medium businesses gain access to enterprise-grade communication tools at prices they can actually afford.
Higher conversion and engagement – There is a direct correlation between lower channel costs and higher marketing ROI. When SMS costs less, businesses send more relevant messages, driving better customer engagement and sales conversion.
End of price manipulation – The CPaaS industry has historically been plagued by complex pricing structures, hidden markups, and artificial price inflation through firewall controls. Bird's transparent pricing model puts an end to these practices.
Focus on value, not arbitrage – When channel costs approach zero, providers must compete on actual value—better AI, better data integration, better customer outcomes—rather than extracting rent from basic infrastructure.
SMS and Voice has been commoditized—and that's a good thing for businesses and consumers.
The reality is that messaging infrastructure margins are inevitably moving toward zero. This is market dynamics at work, and it is what is right for the customer. Bird has simply chosen to lead this transition rather than resist it.
Lower communication costs benefit everyone:
More budget for innovation – When businesses spend less on basic messaging infrastructure, they can reinvest those savings in customer experience, product development, and growth initiatives.
Greater accessibility – Small and medium businesses gain access to enterprise-grade communication tools at prices they can actually afford.
Higher conversion and engagement – There is a direct correlation between lower channel costs and higher marketing ROI. When SMS costs less, businesses send more relevant messages, driving better customer engagement and sales conversion.
End of price manipulation – The CPaaS industry has historically been plagued by complex pricing structures, hidden markups, and artificial price inflation through firewall controls. Bird's transparent pricing model puts an end to these practices.
Focus on value, not arbitrage – When channel costs approach zero, providers must compete on actual value—better AI, better data integration, better customer outcomes—rather than extracting rent from basic infrastructure.
Our Message to the Industry
Bird has been vocal about the need to reform pricing practices in the communications industry. Some providers have created small-scale monopolies through firewall controls, restricting network access to inflate prices artificially. We have experienced this firsthand and believe it harms customers.
Our approach is different. We have invested heavily in our own telecommunications carrier infrastructure and leveraged AI to dramatically lower our operational costs. We pass these savings directly to customers rather than protecting legacy margins.
This is not about any single competitor. This is about building a better industry.
Bird has been vocal about the need to reform pricing practices in the communications industry. Some providers have created small-scale monopolies through firewall controls, restricting network access to inflate prices artificially. We have experienced this firsthand and believe it harms customers.
Our approach is different. We have invested heavily in our own telecommunications carrier infrastructure and leveraged AI to dramatically lower our operational costs. We pass these savings directly to customers rather than protecting legacy margins.
This is not about any single competitor. This is about building a better industry.
Bird has been vocal about the need to reform pricing practices in the communications industry. Some providers have created small-scale monopolies through firewall controls, restricting network access to inflate prices artificially. We have experienced this firsthand and believe it harms customers.
Our approach is different. We have invested heavily in our own telecommunications carrier infrastructure and leveraged AI to dramatically lower our operational costs. We pass these savings directly to customers rather than protecting legacy margins.
This is not about any single competitor. This is about building a better industry.
Press Enquiries
Any press enquiries can be made through press@bird.com.
For more information on Bird's pricing strategy, see:
Any press enquiries can be made through press@bird.com.
For more information on Bird's pricing strategy, see:
Any press enquiries can be made through press@bird.com.
For more information on Bird's pricing strategy, see:
About Bird
Bird is a leading global software company that provides a platform that unifies customer data, automates personalized campaigns, and delivers AI-powered customer lifecycle management that drives real revenue growth. Built on our proprietary global infrastructure, Bird serves approximately 50,000 customers worldwide, and processes nearly 500 billion messages annually across email, SMS, WhatsApp, voice, and other channels. The company is headquartered in Amsterdam, the Netherlands.
Bird is a leading global software company that provides a platform that unifies customer data, automates personalized campaigns, and delivers AI-powered customer lifecycle management that drives real revenue growth. Built on our proprietary global infrastructure, Bird serves approximately 50,000 customers worldwide, and processes nearly 500 billion messages annually across email, SMS, WhatsApp, voice, and other channels. The company is headquartered in Amsterdam, the Netherlands.
Bird is a leading global software company that provides a platform that unifies customer data, automates personalized campaigns, and delivers AI-powered customer lifecycle management that drives real revenue growth. Built on our proprietary global infrastructure, Bird serves approximately 50,000 customers worldwide, and processes nearly 500 billion messages annually across email, SMS, WhatsApp, voice, and other channels. The company is headquartered in Amsterdam, the Netherlands.
