Bird CRM lowers SMS price in Sweden by 65% to local market leader Sinch

Bird CRM lowers SMS price in Sweden by 65% to local market leader Sinch

Bird CRM lowers SMS price in Sweden by 65% to local market leader Sinch

Feb 5, 2024

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Press Release

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Bird CRM lowers SMS price in Sweden by 65% to local market leader Sinch

Bird CRM is excited to announce a revolutionary pricing strategy for our SMS services in Sweden. Our new prices are set at 0.21 SEK, $0.02 USD, €0.019 EUR, and, representing substantial discounts of approximately 65% against major competitors Sinch and Twilio. This aggressive pricing is not just a business strategy, but a testament to our commitment to the philosophy, "your margins are my opportunity"


Jeff Bezos once said, “lowering pricing is easy, being able to afford lower prices is hard”. At Bird CRM we have leveraged AI to lower our cost so dramatically we are able to provide that value back to our customers. Our strategy is to put the customer first and our customers want lower pricing to channels like SMS, Whatsapp and Email so they drive more sales. There is a direct correlation between lower prices on channels and higher conversion in sales for our customers.


Robert Vis, Founder & CEO said: “we have been early to adopt AI internally to make significant improvements to our business. Our focus on cost improvement makes it possible for us to afford lower prices, which drives growth for our customers. Unfortunately in Sweden customers have been paying high prices for getting access to send a SMS. We are here to help Swedish customers drive more sales with our lowered pricing”


Bird CRM rebranded from MessageBird last Thursday announcing its new CRM product launch and slashing pricing by 90% to its rival Twilio in the United States. Bird CRM helps companies manage their communications with consumers via all channels --messaging apps, phone calls, video calls, online chats and email. Bird has raised $1.1 billion in capital from leading investors Accel Partners, Atomico and TigerGlobal including swedish investors Niklas Zennstrom and the Bonnier family.


For more information:

www.bird.com press@bird.com

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Your new standard in Marketing, Payments & Sales. It's Bird

The right message -> to the right person -> at the right time.