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Delivery agent
API key · Customer operations teamALAlex Lee AdminPermissions updated
SMS to Ireland.
Dialing code +353 · Europe. See which sender types, carrier registration timelines, and local compliance rules apply before you send transactional or marketing SMS to Ireland.
Part of Bird SMS. Check sender eligibility, registration lead times, and local rules across every market you serve.
Policy last updated 23 July 2026
What you can send
SMSWhatsApp
Two-way messaging
Supported
Sender types
Compare the sender types listed for this destination, their registration requirements and recorded setup estimates. Confirm availability, throughput and timing for your use case.
| Sender | Activation | Setup time | Sender ID | Notes |
|---|---|---|---|---|
| Alphanumeric Sender ID | Optional registration | Varies | The sender ID is overwritten with Likely Scam until registration is approved, then the approved sender ID is preserved. Registration at ComReg is required to lift the replacement | One-way only. |
| Long code (phone number) | No registration required | No approval wait | The submitted sender ID is preserved. | Supports two-way replies. |
Rules & regulations
Use this recorded country reference to prepare your launch. Requirements can depend on message purpose, sender type, network and recipient location; confirm the applicable rules before sending.
Template approvalNot required
Quiet hoursApply
SenderID needs to be registered over ComReg portal. ComReg is the regulatory entity in Ireland. During registration it is important to add Bird as OPA, this means that you are allowing us to send your traffic. ComReg has ETA of 5 days to do the registration. Once registration is done sender ID will be listed on their list which also means it will be added in our system.
If sender ID is not registered it will be manipulated to Likely Scam.
ComReg portal: https://senderid.comreg.ie/sender-id-sign-up
One API
Launch in new markets without changing your code
Send to every country from the same SMS API endpoint. Register or provision an eligible local sender, enable the destination country on your workspace allowlist so traffic can only reach approved markets, and track real-time carrier delivery receipts through signed webhooks.
Sending to Ireland, answered
Common questions about sender registration, two-way replies, and compliance when launching SMS in Ireland.
Do I need to register a sender before sending SMS to Ireland?
Can I use an alphanumeric sender ID in Ireland?
Can I receive replies from Ireland?
Are there quiet hours for SMS in Ireland?
What other channels can Bird reach Ireland on?
The rest of the SMS platform
Provision compliant senders, lock down workspace destinations, and deliver SMS across global mobile networks from one API.
Sender-ID registrationRegister branded alphanumeric sender IDs and phone numbers ahead of launch in countries that require carrier approval.RoutingProtect your budget with default-deny destination allowlists, upfront sender checks, and real-time carrier delivery receipts.NumbersProvision local long codes, verified toll-free numbers, short codes, and branded alphanumeric sender IDs for your markets.SendingSend OTPs, transactional alerts, and bulk notifications with automatic segment inspection and idempotent retries.Two-wayReceive customer SMS replies on the same phone number via HMAC-signed webhooks for support and confirmations.All destinationsCompare sender rules, registration lead times, two-way support, and consent requirements across every country Bird reaches.
Scale without
losing control.
Organize teams in workspaces, control API access, and trace changes through audit logs.
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Audit log
Production- Workspace
- Production
- Resource
- Delivery agent
- Read accessRead & write
Team Customer operationsActor role AdminOutcome SucceededTime 22 Sep, 09:42:18 UTC
Succeeded