SMS destination

Belgium

Belgium

Dialing code +32 · Europe. Review the recorded SMS sender capabilities and country requirements for Belgium.

Part of Bird SMS. Compare the sender and operational requirements across your markets.

Policy last updated July 23, 2026

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What you can send

SMS
WhatsApp

Two-way messaging

Supported

Before you send

The recorded policy requires alphanumeric sender registration for Belgium. Review the evidence and sender requirements before submission, then track the registration status.

How sender-ID registration works →

Sender types

Compare the sender types listed for this destination, their registration requirements and recorded setup estimates. Confirm availability, throughput and timing for your use case.

SenderActivationSetup timeNotes
Alphanumeric Sender IDSender ID registrationVariesOne-way only.
Long code (phone number)No registration requiredNo approval waitSupports two-way replies.

Rules & regulations

Use this recorded country reference to prepare your launch. Requirements can depend on message purpose, sender type, network and recipient location; confirm the applicable rules before sending.

ConsentOpt-in required
Template approvalNot required
Quiet hoursApply
  • Custom alphanumeric Sender IDs will be converted to short codes by local operators due to Belgian regulations.
  • Custom numeric Sender IDs are only available if the number is procured from Bird.
  • Belgium enforces strict segmentation between marketing and transactional messaging:
    • Each Sender ID can only be registered for one segment—either marketing or transactional. If your content spans both, you must register separate Sender IDs for each.
    • Marketing segment: Messages will not be delivered to DND (Do Not Disturb) numbers—those who have opted out of promotional content.
    • Transactional segment: Messages are delivered to all recipients, including DND numbers.

What this market refuses

Gambling, adult & betting content is not allowed.

One API

How sending works

Use the same SMS API across supported destinations. Prepare an eligible sender, enable the destination and apply the recipient permission your message requires. Track the accepted message through carrier submission and the delivery reports available for that route.

Sending to Belgium, answered

What senders ask before their first message to Belgium.

Do I need to register a sender before sending SMS to Belgium?
Registration is required for an alphanumeric sender ID. No registration is required for a long code; confirm availability, ownership and destination access before sending. For an alphanumeric sender ID the name itself is registered. Confirm how the approved sender is presented on the destination networks.
Can I use an alphanumeric sender ID in Belgium?
Yes, once the sender ID has been registered. Confirm how carriers present it to recipients.
Can I receive replies from Belgium?
Yes, if you send from a long code. Replies are delivered to you as signed webhooks.
Are there quiet hours for SMS in Belgium?
Quiet hours are recorded here. Confirm the applicable sending window for your message purpose and recipient location.
Do I need consent before messaging someone in Belgium?
Yes. The recipient must opt in before you send the first message.
What other channels can Bird reach Belgium on?
WhatsApp and Voice, from the same account and API.

Put it into practice.

Continue with the documentation, guides and examples for this topic. Resources are in English.

Get an implementation brief

Start sending to Belgium

Create a workspace, register a sender, and send your first message from the same API you will scale on.

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Add the others when you're ready.

A test API key is yours immediately. Production unlocks when you add a payment method and verify a sender.

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