Module 4
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Audience
Segments
In this lesson, you'll learn how to create dynamic segments in Bird. We'll guide you through building popular segments such as churn risks, loyal customers, abandoned checkouts, and engaged subscribers. You'll see how segments automatically update based on criteria, ensuring accuracy. By the end, you'll know how to define segments using various e-commerce events and engagement metrics, ready to use in your marketing campaigns and Journeys.
In this lesson, you'll learn how to create dynamic segments in Bird. We'll guide you through building popular segments such as churn risks, loyal customers, abandoned checkouts, and engaged subscribers. You'll see how segments automatically update based on criteria, ensuring accuracy. By the end, you'll know how to define segments using various e-commerce events and engagement metrics, ready to use in your marketing campaigns and Journeys.
In this lesson, you'll learn how to create dynamic segments in Bird. We'll guide you through building popular segments such as churn risks, loyal customers, abandoned checkouts, and engaged subscribers. You'll see how segments automatically update based on criteria, ensuring accuracy. By the end, you'll know how to define segments using various e-commerce events and engagement metrics, ready to use in your marketing campaigns and Journeys.
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© 2024 Bird. All rights reserved.
Made with <3 in Amsterdam
Next generation CRM for Marketing, Sales and Payments
Communication APIs that cost less as you scale
Privacy settings
© 2024 Bird. All rights reserved.
Made with <3 in Amsterdam
Next generation CRM for Marketing, Sales and Payments
Communication APIs that cost less as you scale
Privacy settings
© 2024 Bird. All rights reserved.
Made with <3 in Amsterdam