Deliverability
Dedicated email sending IPs
In this lesson, you will learn about email sending IPs and when dedicated IPs might be right for your business. Shared IPs are managed for you and are suitable for lower volumes. However, shared IPs can be affected if reported as abusive. Consider a dedicated IP if you send high volumes (at least 1,000 emails per day) and have engaged contacts. Consistent traffic patterns and good sending habits are crucial. Bird offers shared IPs, dedicated IPs, and a bring-your-own-IP service for existing IPs from other providers.
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