Dedicated IPs.
Monthly rental.
Rent a dedicated sending IP for your email traffic. Monthly IP rental is separate from your email plan.
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Dedicated sending IP
$24.95per IP / month
Available with eligible email plans. The IP rental is separate from your email plan and sending usage.
What the rental covers
The rental gives your email traffic its own sending IP. Email sends and specialist services are billed separately.
Prepare for warm-up
Consistent volume and a controlled warm-up help establish reputation. Confirm eligibility, capacity and the warm-up approach before adding an IP.
Compare email plans ↗Dedicated IP questions
Is a dedicated IP a one-time purchase?
It is a recurring rental. The published price applies per IP, per month, separately from the email plan.
Does an IP include email sends?
Sending capacity comes from your email plan. A dedicated IP is an infrastructure add-on, and extra sending follows the applicable email rate.
Should I start with a dedicated IP?
Discuss your sending volume, frequency and reputation requirements with Bird. A dedicated IP needs enough consistent traffic and an appropriate warm-up plan.
Which email plans support a dedicated IP?
Dedicated IP availability depends on your email plan and requirements. Check the eligible plans and monthly rental shown here, or confirm availability with Sales.
Does an IP guarantee better deliverability?
A dedicated IP gives you a separate sending reputation, but results still depend on authentication, warm-up, list quality and consistent sending. Review whether your volume supports operating one.
Put it into practice.
Review dedicated IP setup and the sending practices that protect your reputation.