CRM Platform
Connect customer records directly to Email, SMS, and WhatsApp outreach
Keep email addresses, E.164 phone numbers, external CRM IDs, and up to 200 typed custom properties on one contact record so your team can trigger timely follow-ups and handle replies in one workspace.
Customer records wired to your messaging channels.
Sync contacts from your CRM or backend and run broadcasts, automated sequences, and two-way conversations.
Unified Contact Records
Match email, E.164 phone number, and external_id on one profile
200 Custom Properties
Store renewal dates, plan tiers, and owner fields with fallbacks
Webhook Sequences
Start multi-step follow-ups when CRM or billing events fire
Batch & CSV Sync
Import 50,000-row spreadsheets or sync 1,000 contacts per API call
Shared WhatsApp Inbox
Assign threads to teammates or Meta business agents with labels
Recipient Analytics
Track deliveries, opens, clicks, bounces, and CSV exports
Keep account attributes and channel identities on one profile
Link each customer's email address, phone number, and external CRM ID to a single record with typed custom properties that templates and workflows can read directly.
Typed custom properties for account context
Define up to 200 string, number, boolean, and datetime properties such as contract_value, renewal_date, or account_owner, complete with default fallback values for templates.
Sync from your CRM via API or spreadsheet
Push up to 1,000 contacts per request through POST /v1/contacts/batch keyed on external_id, or upload CSV, TSV, and Excel files up to 50,000 rows with interactive column mapping.
Trigger multi-channel follow-ups and manage two-way replies
Launch automated outreach when account milestones occur, pause sequences when a customer responds or completes an action, and route WhatsApp replies to your team.
Event-triggered renewal and onboarding flows
Start workflows from CRM or backend webhooks, pause runs with Wait for application event until a contract is signed or payment clears, and send reminders when action is still needed.
Shared inbox with teammate and AI agent handoff
Manage inbound WhatsApp conversations with up to 20 color-coded labels, 24-hour customer service window tracking, teammate assignment, and one-click takeover from Meta business agents.
With Flow Builder we are able to adapt and run the same process through very heterogeneous markets: from Croatia to Uganda or Kazakhstan.
Luis Grau Granada
Global Head of Courier Operations
4x
Faster partner onboarding for some countries
300%
Efficiency in partner onboarding capacity
30-80%
Reduction in partner onboarding costs
Trusted by companies that depend on their data.
Airwallex, Glovo, and Zillow run customer messaging and workflows on Bird.
94.4%
SMS deliverability improved
3.2x
Faster campaign launches
28%
Higher engagement rate
Connect your existing CRM and backend services.
Exchange contact updates and events over webhooks and REST APIs.
Inbound webhooks and application wait steps
Trigger Bird workflows from your CRM's outbound webhooks and pause active runs with Wait for application event until a contract, booking, or payment confirmation event arrives.
Named audiences with sendable estimates
Group contacts into reusable audiences, update membership automatically inside workflows, and check sendable email counts before launching a broadcast.
Built for compliance and opt-out enforcement.
Protect customer data and honor channel preferences at send time.
Automatic suppression and STOP handling
Bird enforces email unsubscribes, hard-bounce blocks, spam complaint suppressions, and SMS STOP opt-outs across broadcasts and automated sequences.
Global compliance, enterprise security
Bird maintains SOC 2 certification and supports GDPR, CCPA, and HIPAA compliance with role-based access controls and data residency options.
Put it into practice.
Continue with the documentation, guides and examples for this topic.