Pelajari / Panduan email / Apa yang terjadi ketika seseorang berhenti berlangganan

Apa yang terjadi ketika seseorang berhenti berlangganan

3:55 mnt

Berhenti berlangganan terasa seperti kerugian, padahal justru sebaliknya — orang yang tidak bisa keluar dari daftar Anda malah menandai Anda sebagai spam. Di video ini kami mengirim email marketing ke diri sendiri, melihat dua cara untuk keluar darinya, mengklik tautan berhenti berlangganan di depan kamera, dan mengikuti alamat tersebut masuk ke daftar supresi Bird. Lalu bagian yang benar-benar melindungi reputasi Anda: email marketing berikutnya ke alamat itu ditolak, sementara email transaksional tetap masuk ke inbox.

Yang kami bahas

  • Mengapa berhenti berlangganan atau bounce menambahkan seseorang ke daftar supresi
  • Di mana memeriksa apakah penerima disupresi
  • Menghapus seseorang dari daftar supresi
Transcript

Auto-generated from the video.

Hey, it's Bob. Um, here today with another just quick video. I want to talk to you about unsubscribe pages. Um, whenever you send out a marketing email, it's important that you have an unsubscribe page uh to give your customers the option to unsubscribe from your marketing emails.

And when you navigate the email within the dashboard, we have unsubscribe pages here on the left-hand side. Um, so in the current version, we've got a quite straightforward unsubscribe uh template ready that you can customize towards your brand colors. Um, we can set the sender name. And then we can set up our brand colors. Now, with every Aviary, we've got a lovely blue background. And our icon is uh bright red.

I'm not a designer, so my apologies. And then we can just open up the example and see what customers will be seeing. Um, like I said, this is just the first version of the unsubscribe page. Um, extended versions are coming quite soon, but this at least gives you the option to customize it a bit.

All right. I've uh opened up a uh marketing email that we've used in one of our earlier videos for uh discounted purchase. And if we scroll down here, we see the unsubscribe button. So, what actually happens when a customer clicks it? So, when you open up unsubscribe, um and be mindful that this is before we made the changes, I correctly land on the unsubscribe page. I'm stop receiving, and then we unsubscribe. And here we can actually see the updated unsubscribe page as uh shared before.

Um, so what actually happens to my contact now? So, I'm going to close this window. I'm going to go back into the dashboard, and I'm going to head to suppressions. And there we see. So, the reason why I'm currently suppressed is because I'm unsubscribed because of the unsubscribe link. This enables me to automatically block out marketing material to this sender.

So let's actually have a look and test this ourselves. All right. So I've opened up just a quick new session. Um, I'm going to have the Bird CLI send a marketing email to We're going to have our agents trying to send out a marketing email and let's see what the uh the status is.

All right, and it's about finishing up right now. Let me just have a quick look at what it all did. So here we can see that our agent has sent an email to my email that was just suppressed. So it went through all of the normal protocols. Um, it found uh marketing emails and it found marketing templates. It actually sent and it identified that the send was failed. So it actually found out why that rejection reason was that the recipient is suppressed. So no marketing email had been sent.

So what we can do is now also try sending a uh transactional email and see how that goes. All right, and it just processed the email and I can showcase that my transactional email is correctly received. So this just confirms that suppressions don't impact um transactional emails.

They're only impacting the uh marketing emails. And here you can see I'm still as a suppressed contact. Um, so yeah, that's how suppressions work and how you can make use of your unsubscribe page. If you've got any further questions, our support team is more than happy to do it. Um, and of course happy sending.

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