What sets Bird apart
Bird is a modern, all-in-one customer engagement platform, while Salesforce Marketing Cloud is a powerful but complex enterprise suite requiring dedicated technical teams.
What do you want to achieve?
Whether you're focused on customer acquisition, retention, or revenue growth, see which platform delivers what you need:
Goal
Launch campaigns quickly
Get up and running in days, not months
Multi-channel messaging
Email, SMS, WhatsApp, Push and In-App in one platform
Unified customer data
360-degree customer profiles
Marketing automation
Visual segment and journey builder
Enterprise compliance
GDPR, security, governance
Bird
Intuitive setup, no consultants needed
Native channels, no add-ons
Built-in CDP with real-time sync
Drag-and-drop, marketer-friendly
Enterprise security, simple setup
Salesforce
Requires months of implementation
Requires multiple products/licenses
Requires Data Cloud (additional cost)
Complex Builders, SQL technical expertise required
Robust compliance features
Pricing plans
Plan type
Transparent pricing
Clear costs, no hidden fees
Quick time-to-value
Start seeing results immediately
Small-mid market friendly
Scales with your growth
Bird
Usage-based, predictable
Days to launch
Starts affordable
Salesforce
Complex licensing, professional services required
6-12 month implementations typical
Enterprise pricing only
Data & integration
Feature
Pre-built integrations
Customer data platform
Real-time data sync
Data transformation
Setup complexity
Bird
81+ native connectors
Built-in, no additional cost
Instant updates across channels
Visual, no-code interface
Marketer-friendly, self-serve
Salesforce
Extensive AppExchange
Requires Data Cloud license
Advanced with Data Cloud
Powerful but requires technical expertise
Requires technical implementation team
Execution & channels
Feature
Email marketing
SMS marketing
WhatsApp Business
Mobile Push and In-App
Journey automation
A/B testing
Personalization
Bird
Drag-and-drop builder
Native SMS, global coverage
Built-in WhatsApp API
Free with 10x limit only on monthly target contact plan
Visual, no-code builder
Built-in testing suite
AI-powered, Liquid tags, easy setup
Salesforce
Advanced Email Studio
Mobile Studio (separate license)
Requires third-party integration
Pricing based on sends
Journey Builder (complex but powerful)
Advanced testing capabilities
AMPScript, Einstein Personalization (requires setup)
Analytics & attribution
Feature
Cross-channel analytics
Real-time reporting
Revenue attribution
Custom reporting
Bird
Unified dashboard
Live campaign metrics
Built-in ROI tracking
Drag-and-drop reports
Salesforce
Analytics Builder (requires training)
Real-time with proper setup
Advanced attribution models
Highly customizable (technical expertise required)
Platform & support
Feature
Implementation time
Training required
Ongoing maintenance
Professional services
Scalability
Bird
Days to weeks
Minimal, intuitive interface
Self-managed by marketing team
Optional, not required
Scales automatically
Salesforce
3-12 months typical
Extensive training programs needed
Requires dedicated admin/technical team
Often required for implementation
Enterprise-grade scalability
Which platform is right for you?
Choose Bird if you want:
Modern simplicity. Complete customer engagement solution that marketing teams can use without technical expertise. Launch sophisticated campaigns across all channels in days, not months.
Perfect for:
Growing businesses who want enterprise capabilities without enterprise complexity.
Choose Salesforce if you want:
Industry-leading platform with deep customization and extensive integrations, backed by the full Salesforce ecosystem.
Perfect for:
Large enterprises with dedicated technical teams and complex requirements who can invest in long implementations.
The bottom line:
Bird gets you marketing faster with less complexity, Salesforce offers maximum customization for enterprises willing to invest heavily in implementation.
