What sets Bird apart
Bird specializes in customer engagement and multi-channel messaging, while HubSpot is a comprehensive business growth platform with marketing as one component of a larger suite.
What do you want to achieve?
Whether you're focused on customer acquisition, retention, or revenue growth, see which platform delivers what you need:
Goal
Multi-channel messaging
Email, SMS, WhatsApp, Push, In-App
Quick marketing setup
Launch campaigns in days, not months
Global customer engagement
Reach customers worldwide
Transparent pricing
No hidden fees or usage markups
All-in-one business platform
CRM, sales, marketing, and service
Bird
Native support, no add-ons required
Purpose-built for marketing teams
150+ countries, WhatsApp Business API
Clear pricing, no message markups
Marketing-focused platform
Hightouch
Email-focused, premium SMS pricing
Complex setup across multiple hubs
Limited international SMS, no WhatsApp
Premium pricing for advanced features
Complete business growth suite
Pricing plans
Plan type
Free tier value
What you get without paying
Advanced features cost
Pricing for powerful capabilities
SMS pricing
Text message costs
Multi-channel included
All channels in base price
Bird
Generous free messaging limits
Transparent, usage-based
Carrier rates, no markups
WhatsApp, email, SMS included
Hightouch
Strong free CRM and basic marketing
Expensive professional/enterprise tiers
Premium SMS pricing
SMS requires add-on pricing
Channel coverage & messaging
Plan type
Email marketing
SMS marketing
WhatsApp Business
Mobile Push & In-App
Multi-channel automation
Global delivery
Bird
Advanced email with owned infrastructure
Global SMS, transparent pricing
Native WhatsApp API integration
True omnichannel journeys
Built for international businesses
Hightouch
Strong email capabilities
Limited SMS with premium pricing
Not supported
Email-focused workflows
Primarily designed for US/European markets
Marketing automation & CRM
Plan type
Journey builder
Contact management
Lead scoring
Sales pipeline
Customer service
Bird
Visual, multi-channel automation
Customer engagement focus
Basic sales features
Support via messaging channels
Hightouch
Powerful workflow builder
Comprehensive CRM system
Advanced lead scoring models
Full sales hub with pipeline management
Dedicated service hub
Data & analytics
Plan type
Customer data platform
Cross-channel analytics
Revenue attribution
Integrations
Reporting customization
Bird
Built-in CDP, real-time sync
Unified engagement reporting
Multi-touch attribution
Marketing-focused integrations sales features
Marketing performance dashboards
Hightouch
Contact database with custom properties
Email-focused analytics
Advanced attribution reporting
1000+ business integrations
Extensive custom reporting
Platform & implementation
Plan type
Setup complexity
Learning curve
Scalability
Support quality
Bird
Marketing team can implement
Intuitive for marketers
Scales with messaging volume
Marketing-focused support
Hightouch
Complex setup across multiple hubs
Steep learning curve for full platform
Scales with entire business
Comprehensive business support
Which platform is right for you?
Choose Bird if you want:
Pure marketing power. Laser focus on customer engagement with true omnichannel messaging capabilities. Perfect for marketing teams who want sophisticated automation without the complexity of a full business suite.
Perfect for:
Marketing teams focused on customer engagement, B2C brands, global businesses needing multi-channel reach.
Choose Hubspot if you want:
Complete business growth platform. All-in-one solution covering marketing, sales, service, and operations with deep CRM capabilities and extensive business integrations.
Perfect for:
Growing businesses needing integrated sales and marketing, B2B companies, teams wanting everything in one ecosystem.
The bottom line:
Bird delivers focused marketing excellence with true omnichannel capabilities, HubSpot provides comprehensive business management with marketing as part of a larger suite.
