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Plans & pricing

Your plan, wallet, and invoices belong to your organization and are shared across all of its workspaces. This page explains what separates the plan tiers, what happens when you send beyond your plan, and how products outside the plan are priced — pay-as-you-go messaging (SMS, WhatsApp) and add-on subscriptions (numbers, dedicated IPs).
To see your own plan, open Billing and payments in the dashboard: the plan card on the Overview page shows your current plan, its renewal date, and how much of your allowance you've used. Billing is managed by organization owners and billing admins — if you can't open the page, ask one of them.
The Billing overview page: the Growth plan card with renewal date and monthly email usage bar, and the wallet sidebar with available balance, next charge, auto top-up, and low balance alert

What's in a plan

Every plan has three parts:
  • A recurring charge. A fixed amount billed each billing period, covering the plan and everything included in it.
  • Included email volume. Each plan includes a monthly allowance of email sends. As long as you stay inside it, sending costs nothing extra — it's covered by the plan charge.
  • Tier-based capabilities. Higher tiers raise the operational ceilings: sending speed, and how many sending domains, dedicated IPs, and workspaces your organization can hold.
Plans within a tier are sized by included volume (Startup plans start at 50,000 emails a month, Growth plans run from 100,000 up to 2.5 million), so moving up rarely means changing tier — usually it just means a bigger allowance. Current prices are on the pricing page and in the plan picker under Upgrade in the dashboard; this article won't repeat numbers that change there.

The plan tiers

  • Free — for trying Bird and low-volume sending. 1,000 emails per month, capped at 50 per day (the daily counter resets at midnight UTC), one sending domain, and no credit card required to start. There's no overage on the Free plan: at the daily cap sending pauses until the next day, and at the monthly cap it pauses until your next period starts.
  • Startup — for getting going. Real monthly volume, room for several sending domains, and overage when you have a spike. Dedicated IPs aren't available at this tier.
  • Growth — for teams sending at scale. The largest allowances, meaningfully higher sending-speed ceilings, hundreds of sending domains, and dedicated IPs as a paid add-on.
  • Custom — for high-volume senders. The highest limits and a direct relationship with Bird for support and custom arrangements. Talk to sales to set one up.
Limits on Bird are conversations, not walls: if you're approaching a ceiling on your current tier, contact support — per-organization adjustments above the standard values are a normal part of scaling.

Overage: sending beyond your allowance

On paid plans, going over your included volume doesn't stop your mail. Extra sends are metered as overage and charged per 1,000 emails at your plan's overage rate, so a busy month costs a little more instead of failing. Overage accrues during the period and is charged from your wallet when the period ends, appearing as its own line on that month's invoice.
Overage has a ceiling. In any billing period you can send up to five times your plan's included volume in total; past that point sends are rejected until the period resets. If you're anywhere near it, you've outgrown the plan — and upgrading (which takes effect immediately, allowance included) is cheaper than paying overage anyway. See Plan changes & renewals.
One thing to know: if a renewal payment has failed and your plan is past due, overage is suspended — you keep your included allowance, but sends beyond it are rejected until the balance is settled. The details are in Plan changes & renewals.

Pay-as-you-go: SMS and WhatsApp

Messaging products outside the email allowance aren't part of a plan at all — they're billed per message, from your wallet, as you send:
  • SMS is priced per message by destination country (and in some countries, by carrier). The charge is taken from your wallet balance when the message is sent.
  • WhatsApp is priced per message by template category and destination country, charged the same way.
  • Verification (one-time passcodes) has no separate fee — you pay the normal channel cost of each message it sends.
Because these draw directly on the wallet, they need a positive balance: if the wallet is empty, pay-as-you-go sending pauses until you top up. Current per-country rates are shown when you use each product; your spend so far is always on the Usage page. See Payment methods & wallet for keeping the balance healthy.

Add-on subscriptions: numbers and dedicated IPs

Phone numbers and dedicated IPs sit between the plan and pay-as-you-go: each is its own monthly subscription with a fixed recurring charge, renewing on the date you acquired it and charged from the wallet like the plan itself. They appear alongside the plan in the subscriptions table on the Settings page, and as their own line items on the invoice. Dedicated IPs are available from the Growth tier up.

Change your plan

From the plan card on the Overview page, Upgrade (or Change plan) opens the plan picker. Upgrades apply immediately — you get the new allowance for the rest of the current period — while downgrades and cancellations take effect when the current period ends. The mechanics, including how the charge is split between wallet and card, are in Plan changes & renewals.

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