Pricing

One rate per message. Meta's fee included.

Priced by usage, by destination country and message category. No seat fee, and nothing locked behind an annual commit.

Varies by country and message category. Showing rates for United States of America.

Country

Currency

Business Initiated

CategoryPrice
Marketing$0.030/msg
Utility$0.0084/msg
Authentication$0.0084/msg
Authentication (international)Contact sales

User Initiated

CategoryPrice
Service$0.0050/msg

Put it into practice.

Continue with the documentation, guides and examples for this topic. Resources are in English.

Use the toolWhatsApp message builderUnderstand the conceptWhat is the 24-hour customer service window on WhatsApp?Implementation guideSending WhatsApp messagesExplore the capabilityWhatsApp
Try the practice and get an implementation brief

Start on WhatsApp today.

Connect a WhatsApp Business number and start messaging in minutes.

Get startedContact sales

Start with one channel.
Add the others when you're ready.

A test API key is yours immediately. Production unlocks when you add a payment method and verify a sender.

Get startedRead docs

Using Claude Code, Cursor, or Codex? Copy a setup prompt and your agent installs the Bird CLI and skills for you. Pick yours:

Cursor