PagerDuty enables real-time notifications at scale
When seconds matter, deliverability is everything.
The Challenge
PagerDuty's incident management platform requires ultra-reliable SMS and voice notifications. When a server goes down at 3am, the on-call engineer must be reached within seconds — not minutes.
The Solution
Priority routing. Bird's infrastructure prioritizes time-critical notifications with dedicated high-priority queues.
Multi-channel failover. If SMS doesn't deliver within 30 seconds, automatically escalates to voice call.
Global coverage. Reliable delivery in 180+ countries with local number support.
The Results
Sub-2-second delivery. 95% of notifications delivered within 2 seconds globally.
99.99% uptime. Enterprise SLA-backed reliability for critical notifications.
“For incident notifications, reliability isn't a feature — it's the product. Bird gives us the deliverability guarantees our customers depend on.”