Kognitiv, a global loyalty solutions provider, empowers brands to engage their audiences and earn lifetime loyalty. Operating across 50+ markets, Kognitiv delivers innovative AI-powered solutions that drive personalized customer experiences, maximize engagement, and optimize business outcomes for its clients.

As Kognitiv’s operations scaled, so did the complexity of their campaign management. Their teams needed a smarter way to deliver personalized, high-impact campaigns that could scale with their growth. That's when Bird transformed their approach.

Key metrics:

• 96% Email deliverability

• 24% Engagement rate with personalized journeys

• Significant reduction in campaign setup time

Challenge: Scaling operations with outdated tools

With existing technology resources, meeting demands for a more modernized and personalized customer journey became impossible. Additionally, access to performance data required manual data extraction and external analytics support for even basic campaign insights. The marketing team's ability to make quick decisions was severely limited. The platform's clunky interface made tracking customer journeys particularly difficult, leaving teams unable to monitor campaign performance effectively.

Primary Pain Points:

• Manual data extraction requirements

• Dependency on external analytics

• Multi-day reporting delays

• Limited customer journey visibility

"We needed a platform that worked for us, not against us," explains Director of Digital Marketing Ryan Dagner. "Simple tasks required complex workarounds, and we were losing valuable time waiting for basic insights." The situation undermined Kognitiv's ability to deliver the personalized experiences their clients expected. They needed a solution that could provide real-time insights while being simple enough for teams to use independently.

Solution: Bird’s intuitive and powerful platform

Kognitiv turned to Bird to address its challenges and enhance its campaign management capabilities. Bird’s platform offered the simplicity, flexibility, and power it needed to streamline operations and improve engagement.

One of the main reasons Kognitiv chose Bird was its user-friendly design. The platform allowed teams to access campaign data directly, eliminating dependencies on external support and enabling faster decision-making. Cost was another compelling factor—Bird delivered robust functionality at a fraction of the cost of traditional Enterprise CRM platforms. Having successfully used Bird's SMS services since 2020, Kognitiv was confident in the platform's ability to handle its comprehensive CRM needs.

The implementation process was highly customized to meet Kognitiv's requirements. Bird's team worked closely with Kognitiv, adapting quickly to tight timelines and delivering key features within weeks. Strategic guidance on IP warm-up processes ensured that email volume spikes were managed effectively, while Bird’s automation tools made campaign execution effortless.

“Bird’s team was highly responsive and proactive during implementation. They quickly adapted to our needs and delivered key features within weeks,” noted Cheryl Venus, Senior Project Manager.

With Bird, Kognitiv transformed its approach to campaign management. Bird worked closely with Kognitiv to create a solution tailored to their needs, focusing on automation, reporting, and customer engagement.

Onboarding Journey for Loyalty Programs

When Kognitiv needed to scale their loyalty program operations across 50+ markets, their existing system couldn't keep pace. Using Bird's platform, they transformed their member onboarding with:

• Automated welcome sequences tailored by market and segment

• Multi-channel communication flows

• Real-time engagement tracking

• Customized loyalty program triggers

Daily Automated Campaigns

With Bird's automation tools, Kognitiv ensured consistent communication with customers without adding to their team's workload. The platform's strategic IP warm-up processes helped manage email volume spikes effectively, while automation tools made campaign execution effortless.

Direct Access to Data and Reports

Bird's user-friendly platform allowed Kognitiv to track campaign performance and customer engagement in real-time, eliminating their previous reliance on external teams for insights. This direct access replaced their old system's multi-day delays in accessing performance data, enabling faster decision-making and more effective campaign management.

“Bird’s platform has been a game-changer. It’s made everything simpler and more effective,” shared Cheryl Venus, Senior Project Manager.

Results: Driving efficiency and engagement

The partnership with Bird delivered immediate and measurable results across Kognitiv's marketing operations. 

"Bird's platform helped us achieve a 12% increase in email open rates. We're not just working more efficiently – we're delivering better results for our clients." Ryan Dagner, Director of Digital Marketing

"The 12% boost in email open rates tells only part of the story. Bird improved our ability to execute personalized campaigns at scale, turning what used to take days into real-time insights and action." Cheryl Venus, Senior Project Manager

Campaign setup time dropped significantly, freeing teams to focus on strategic initiatives rather than technical processes. Email open rates saw an impressive 12% increase. Most notably, engagement with personalized onboarding journeys increased to 24%, demonstrating the platform's ability to create stronger customer connections.

Kognitiv’s success with Bird has laid the foundation for future growth. The company plans to expand its use of Bird’s solutions to additional regions and business units while integrating other channels to broaden customer outreach. With Bird’s advanced analytics capabilities, Kognitiv aims to refine customer journeys further and optimize campaign strategies.

“Bird has unlocked incredible potential for us, and we’re excited to see how this partnership evolves,” Dagner added.

About Kognitiv

Kognitiv inspires lifetime loyalty by helping brands build deeper relationships with their customers. Their intelligent, omnichannel SaaS platform delivers data-driven personalization across the entire customer lifecycle, enabling superior marketing effectiveness and consumer engagement.

In June 2020, Kognitiv and Aimia's Loyalty Solutions business came together to become a global loyalty solutions leader. Today, Kognitiv serves a broad portfolio of global brand customers and has employees in over 20 countries. With decades of loyalty solutions experience, Kognitiv has the history, the technology, and the expertise to help marketing professionals stay ahead of the customer expectation curve.

About Bird

Bird is an AI-first CRM for marketing, services, and payments. 

Our mission is to create a world where communicating with a business is as easy as talking with a friend. We power communication between businesses and their customers — across any channel, always with the right context, and on every corner of the planet. If you’ve ever ordered takeaway, returned a package, contacted customer service, or requested a login code, it’s almost guaranteed your interactions have been powered by Bird’s technology.

Our platform, applications and APIs help businesses streamline conversations through their customers’ preferred channels — like WhatsApp, Email, SMS, Voice, WeChat, Messenger, Instagram - and build powerful and engaging experiences. Bird's out of the box functionality and omnichannel expertise tips the scales for knowledge workers and helps them be productive right away, with tools to build great marketing campaigns, customer service experiences, or automated business processes.

Headquartered in Amsterdam, Bird processes over 6.5 trillion interactions for 50,000+ customers, including Google, Facebook, and Uber.