
Every email marketer would love to know the special sauce that gets their messages directly into the intended recipient’s inbox. However, most marketers, especially those who’ve been doing it for a while, know just how complicated and tricky that task can be.
Fighting Spam
Every email marketer would love to know the special sauce that gets their messages directly into the intended recipient’s inbox. However, most marketers, especially those who’ve been doing it for a while, know just how complicated and tricky that task can be.
ISPs give us a few of their secret ingredients here and there, but most scanning and filtering tools that ISPs use are not shared publicly — and for good reason! No one wants spam in their inbox! And if spammers knew all the secrets, they could circumvent them. But for legitimate senders who need to get an email to people who have asked for their messages, sometimes it can be frustrating.
One of the clues Microsoft gives us into how they measure the legitimacy of your email message lies in the headers. In the last few years, they’ve introduced a rating system that determines how spammy or phishy they believe a message to be as well as how likely the sender is to generate spam complaints.
Microsoft’s Anti-Spam Message Headers: SCL, PCL & BCL
What Do These Ratings Mean?
So what can we take away from these ratings? If you’re having junk foldering issues at any of the Microsoft domains check your SCL, BCL, or PCL ratings. If any of these are high, it could be the cause of the junk foldering. Microsoft doesn’t disclose the specific criteria for how they assign these ratings, but looking at the ratings will let you know what aspect of your email sending you may need to improve to get better inbox placement, be it the message content or your sending practices.