SMS pricing. Pay as you go.
No monthly plan is required to send SMS at pay-as-you-go segment rates. Compare sender types and see carrier fees separately.
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Pay as you go or choose a monthly deposit
Send without a monthly plan at the published usage rates below. A paid plan adds a spendable monthly balance deposit and its listed benefits. Other fees may apply.
| Sending option | Pay as you go | SMS Startup | SMS Growth | SMS Scale 2,500 | SMS Scale 10,000 |
|---|---|---|---|---|---|
| Benefits | - | - | Up to 2,5% off Bird's SMS Outbound fee | Up to 5% off Bird's SMS Outbound fee | Up to 10% off Bird's SMS Outbound fee |
| Monthly deposit (USD) | No monthly deposit | US$15 | US$500 | US$2,500 | US$10,000 |
| Monthly deposit (EUR) | No monthly deposit | €15 | €500 | €2,500 | €10,000 |
Compare plans
Rate limits describe how fast the API accepts requests. Webhook endpoints from each of your plans add up. Organization and provider limits may also apply.
Sending and receiving
| Feature | Pay as you go | Startup | Growth | Scale |
|---|---|---|---|---|
| Send API | 60 / minute | 120 / minute | 300 / minute | 750–1,500 / minute |
| Batch API | 30 / minute | 60 / minute | 150 / minute | 300–600 / minute |
| SMS API | Included | Included | Included | Included |
| Batch sending | Included | Included | Included | Included |
| Two-way SMS | Included | Included | Included | Included |
| Templates | Included | Included | Included | Included |
| Smart encoding | Included | Included | Included | Included |
Domains and deliverability
| Feature | Pay as you go | Startup | Growth | Scale |
|---|---|---|---|---|
| Opt-out keywords | Included | Included | Included | Included |
Integrations and tools
| Feature | Pay as you go | Startup | Growth | Scale |
|---|---|---|---|---|
| Webhook endpoints | 3 | 3 | 10 | 25 |
| Delivery webhooks | Included | Included | Included | Included |
API limits
| Feature | Pay as you go | Startup | Growth | Scale |
|---|---|---|---|---|
| Create requests | 60 / minute | 600 / minute | 2,000 / minute | 5,000–10,000 / minute |
| Retrieve requests | 500 / minute | 600 / minute | 1,200 / minute | 3,000–5,000 / minute |
| List requests | 150 / minute | 450 / minute | 900 / minute | 2,500–5,000 / minute |
| Update requests | 60 / minute | 600 / minute | 2,000 / minute | 5,000–10,000 / minute |
| Delete requests | 60 / minute | 600 / minute | 2,000 / minute | 5,000–10,000 / minute |
| Message status requests | 500 / minute | 500 / minute | 1,000 / minute | 3,000–5,000 / minute |
| Verification sends | 60 / minute | 60 / minute | 300 / minute | 1,000–2,000 / minute |
| Verification checks | 120 / minute | 120 / minute | 600 / minute | 2,000–4,000 / minute |
SMS segment rates.
Choose a destination and currency. Carrier and registration fees are separate.
Country
Currency
* Carrier fees apply on top of the rates shown and vary by destination. See SMS carrier fees
Prices are charged per message segment. Long messages may be split into multiple segments. Learn about character limits
US registration and campaign fees
10DLC Fees
10DLC registration and campaign fees for the United States. 3rd party fees are subject to change.
* Campaign subscription fees are billed every 3 months.
Pricing questions
Am I charged per message or per segment?
Are carrier fees included in the SMS rate?
Do I also pay for a phone number?
Why do rates differ by destination and sender type?
Are inbound and outbound SMS priced the same?
Can I get a custom SMS rate?
Put it into practice.
Choose a sender, check message length, and prepare your SMS integration.