Contacts & audiences.
Bring your customer data together. Import contacts, organize audiences and personalize campaigns with the details you already know, through Bird MCP, the dashboard or API.
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Find the people.
Prepare the audience.
Ask your agent to find a contact and inspect an audience before preparing a campaign. Bird MCP works with the same profiles and memberships your team sees in the dashboard.
Find the Returning customers audience and inspect its members. Show me the contact properties available for personalization. Do not modify membership or send anything.
Find Maya’s contact.
Show me her audience membership.
audiences_Foundlist contacts_Loadedlist
Maya Ling
A personal touch. A wider reach.
Turn contact details into personal messages for the right audience.
Ready to build?
Bring your contacts.
Keep what makes them unique.
Import a spreadsheet and map its columns to contact details and custom properties. Keep your application connected through the API, so your team can use customer context in the next email or campaign.
Know the person.
Respect their preferences.
See a contact’s properties, audience memberships and recorded channel preferences together. Keep reusable audiences in sync with your CRM, then choose the channel and message that match the customer’s permission.
Contacts & audiences, explained.
Are audiences recalculated when a contact property changes?
Public audiences use static, explicit membership. If your CRM or warehouse computes a segment, synchronize the resulting additions and removals to Bird.
Does joining an audience subscribe someone to marketing?
No. Membership and preferences are separate. A campaign must respect the recipient’s consent, unsubscribes and other applicable sending checks.
Does removing someone from an audience delete the contact?
No. Removing membership leaves the contact record and its other audience memberships intact.
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Contacts & audiences
Organize contacts and maintain audiences.
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