Email marketing
worth opening.
Your contacts. Your brand. A message that feels personal.
Create campaigns and automations with Bird MCP, or in the dashboard.
Trusted every day by teams that
build world-class software.
From an idea.
To your next campaign.
Ask your agent to find the audience and prepare a broadcast. Review the draft in Bird, then send or schedule it. The same contacts, templates and reports are available through MCP and API.
Find my Returning customers audience and prepare a draft email broadcast for Harbor’s new ceramics collection using my published New collection template and verified sender. Name it A little something for your shelf. Leave it as a draft for me to review; do not send it.
The new collection is here.
Give our regulars a first look.
audiences_listFoundemail_broadcasts_createDraft ready
A little something
for your shelf.
Start with a person.
Build the right audience.
Bring contacts, properties and preferences together. Import a list, sync your customer data, and group people by what matters to your campaign.
Your brand.
A personal touch.
Compose beautiful emails with reusable templates. Bring contact properties into the subject and content, preview the result, and publish the version your campaign will send.
Everything ready.
Then send.
Bring the audience, sender and content together in one broadcast. Preview, review and schedule. Bird applies email preferences and suppressions when preparing the recipients.
Ready to build?
Keep the relationship
moving forward.
Welcome new subscribers, help people return to a cart, and follow up after a purchase. Build automations with delays, conditions and exits around the customer’s next action.
From the send.
To the signal.
See delivery, engagement, bounces and complaints for each broadcast. Inspect recipients and clicked links, then use deliverability and inbox insights to improve the next send.
More of the right emails. Read.
Zillow increased email open rates by 161% in its first month with Bird, using delivery and engagement insights to improve how it reaches customers.
Read the customer storyOne audience.
More ways to connect.
Build on the same contacts and automations. Choose the channel that fits your next message.
SMS marketing
Make the moment count. Send timely offers and restock alerts, then keep the replies connected.
WhatsApp marketing
Start with a rich campaign. Turn interest into a conversation with quick replies and product choices.
Apple Messages marketing
Turn discovery into a conversation. Help customers explore products, choose a time and pay in Messages.
Scale without
losing control.
Organize teams in workspaces, control API access, and trace changes through audit logs.
Go further.
With Email API.
Everything from your first send to delivery at scale.
Sending API
Send transactional emails and campaigns.
Templates
Build once. Personalize every send.
Domains
Authenticate your sending identity.
SMTP relay
Connect your existing mail stack.
Inbound email
Receive replies and attachments.
Deliverability
Understand what reaches the inbox.
Dedicated IPs
Manage your sending reputation.
Suppressions
Keep unwanted sends out of your queue.
Analytics
Trace delivery, opens, and bounces.
Email marketing, explained.
Can I bring my contacts and customer data?
Yes. Import contacts and properties, group them into reusable audiences, and synchronize membership with your customer systems. Channel preferences and suppressions remain separate from audience membership.
What is the difference between a broadcast and an automation?
A broadcast sends a campaign to a selected audience, now or at a scheduled time. An automation follows an individual customer through a sequence based on events, conditions and timing.
Can my agent create an email campaign?
Yes. Bird MCP can work with audiences, create and update email broadcasts, and read their results. Ask for a draft first, review its audience, sender and content, then choose when to send.
How does personalization work?
Contact properties fill template variables for each recipient. Preview the content with representative data and publish your template before preparing the broadcast. The broadcast uses its selected template version and language.
What happens to unsubscribed or suppressed addresses?
Bird checks preferences and suppression state while preparing the recipients. People without an eligible email address are filtered out. An audience is not a way to bypass an opt-out.
Start with one.
Build across channels.
Bring your next customer conversation into the same workspace.
Send, receive, and track email.
SMS
Send updates. Keep replies connected.
Rich messages and conversations.
Apple Messages
Help customers in Messages.
Voice
Connect calls and guide conversations.
Verify
Confirm access with a code.
Lookup
Check contact details before sending.
Mailbox
Give your application an inbox.
eSIM
Build mobile connectivity into your product.
Realtime
Keep your applications in sync.