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Product

Solutions

Resources

Company

Data Segmentation

Create audiences that actually convert

AI-powered segmentation that combines behavioral, demographic, and transactional data to build dynamic audience segments that update automatically and drive real business results.

Fortune 500 companies

that depend on Bird

Data Segmentation

Create audiences that actually convert

AI-powered segmentation that combines behavioral, demographic, and transactional data to build dynamic audience segments that update automatically and drive real business results.

Fortune 500 companies

that depend on Bird

Data Segmentation

Create audiences that actually convert

AI-powered segmentation that combines behavioral, demographic, and transactional data to build dynamic audience segments that update automatically and drive real business results.

Segmentation that targets precisely.

Dynamic audiences that update automatically based on customer behavior.

Multi-Dimensional Targeting

Behavior, demographics, transactions

Real-Time Segment Updates

Audiences that adapt instantly

Enterprise-Scale Processing

Massive datasets, instant results

Ultra-Refined Filtering

Precision targeting with any data

Automated Segment Triggers

Campaigns activate automatically

Performance Optimization

Segments that prove ROI

Segmentation that targets precisely.

Dynamic audiences that update automatically based on customer behavior.

Multi-Dimensional Targeting

Behavior, demographics, transactions

Real-Time Segment Updates

Audiences that adapt instantly

Enterprise-Scale Processing

Massive datasets, instant results

Ultra-Refined Filtering

Precision targeting with any data

Automated Segment Triggers

Campaigns activate automatically

Performance Optimization

Segments that prove ROI

Segmentation that targets precisely.

Dynamic audiences that update automatically based on customer behavior.

Multi-Dimensional Targeting

Behavior, demographics, transactions

Real-Time Segment Updates

Audiences that adapt instantly

Enterprise-Scale Processing

Massive datasets, instant results

Ultra-Refined Filtering

Precision targeting with any data

Automated Segment Triggers

Campaigns activate automatically

Performance Optimization

Segments that prove ROI

Build segments using any customer data point

Create precise, dynamic segments using page views, purchases, location data, engagement levels, and any imported or collected customer information for ultra-targeted campaigns.

Build segments using any customer data point

Create precise, dynamic segments using page views, purchases, location data, engagement levels, and any imported or collected customer information for ultra-targeted campaigns.

Build segments using any customer data point

Create precise, dynamic segments using page views, purchases, location data, engagement levels, and any imported or collected customer information for ultra-targeted campaigns.

Discover high-value segments automatically

AI analyzes customer interactions and behaviors to identify valuable audience groups dynamically, combining demographic data with behavioral patterns for segments that drive revenue.

Discover high-value segments automatically

AI analyzes customer interactions and behaviors to identify valuable audience groups dynamically, combining demographic data with behavioral patterns for segments that drive revenue.

Discover high-value segments automatically

AI analyzes customer interactions and behaviors to identify valuable audience groups dynamically, combining demographic data with behavioral patterns for segments that drive revenue.

4x

Faster partner onboarding for some countries

300%

Efficiency in partner onboarding capacity

+11,1%

Increase in sales

“With Bird we are able to adapt and run the same process through very heterogeneous markets: from Croatia to Uganda or Kazakhstan.”

Luis Grau Granada

Global Head of Courier Operations

300%

Efficiency in partner onboarding capacity

B2C

Ecommerce

300%

Efficiency in partner onboarding capacity

B2C

Ecommerce

Trigger campaigns when segments change

Launch automated responses when customers enter or exit segments, delivering perfectly-timed messages that capture attention when customers are most likely to engage.

Trigger campaigns when segments change

Launch automated responses when customers enter or exit segments, delivering perfectly-timed messages that capture attention when customers are most likely to engage.

Trigger campaigns when segments change

Launch automated responses when customers enter or exit segments, delivering perfectly-timed messages that capture attention when customers are most likely to engage.

Monitor segment engagement across channels

Track key metrics for each segment including engagement rates and conversion performance to understand how different customer groups respond to your campaigns.

Monitor segment engagement across channels

Track key metrics for each segment including engagement rates and conversion performance to understand how different customer groups respond to your campaigns.

Monitor segment engagement across channels

Track key metrics for each segment including engagement rates and conversion performance to understand how different customer groups respond to your campaigns.

Businesses using Bird to turn data into revenue

340%

Higher conversion rates with AI-powered cart recovery and personalized recommendations.

Ecommerce solutions

Businesses using Bird to turn data into revenue

340%

Higher conversion rates with AI-powered cart recovery and personalized recommendations.

Ecommerce solutions

Businesses using Bird to turn data into revenue

340%

Higher conversion rates with AI-powered cart recovery and personalized recommendations.

Ecommerce solutions

Trusted by companies that depend on their data.

See how leading brands use Bird CDP to drive intelligent marketing.

Trusted by companies that depend on their data.

See how leading brands use Bird CDP to drive intelligent marketing.

Fortune 500 companies

that depend on Bird

Fortune 500 companies

that depend on Bird

Connect every data source you use.

Pre-built integrations for your entire tech stack.

Connect instantly, no dev work required

Pre-built connectors for every platform in your stack. Start unifying customer data today, not next quarter.

One customer view across everything

Pull data from every system, create complete customer profiles. Your entire tech stack contributing to intelligent marketing.

Enterprise data platform built for scale.

Unlimited customer profiles with infrastructure you can trust.

Scale without limits, update in real-time

Process millions of profiles and billions of data points instantly. Customer data syncs across all systems the moment it changes.

Global compliance, enterprise security

SOC 2 Type II certified with GDPR, CCPA, HIPAA compliance. Data residency controls and granular access internationally.

Connect every data source you use.

Pre-built integrations for your entire tech stack.

Connect instantly, no dev work required

Pre-built connectors for every platform in your stack. Start unifying customer data today, not next quarter.

One customer view across everything

Pull data from every system, create complete customer profiles. Your entire tech stack contributing to intelligent marketing.

Enterprise data platform built for scale.

Unlimited customer profiles with infrastructure you can trust.

Scale without limits, update in real-time

Process millions of profiles and billions of data points instantly. Customer data syncs across all systems the moment it changes.

Global compliance, enterprise security

SOC 2 Type II certified with GDPR, CCPA, HIPAA compliance. Data residency controls and granular access internationally.

Connect every data source you use.

Pre-built integrations for your entire tech stack.

Connect instantly, no dev work required

Pre-built connectors for every platform in your stack. Start unifying customer data today, not next quarter.

One customer view across everything

Pull data from every system, create complete customer profiles. Your entire tech stack contributing to intelligent marketing.

Enterprise data platform built for scale.

Unlimited customer profiles with infrastructure you can trust.

Scale without limits, update in real-time

Process millions of profiles and billions of data points instantly. Customer data syncs across all systems the moment it changes.

Global compliance, enterprise security

SOC 2 Type II certified with GDPR, CCPA, HIPAA compliance. Data residency controls and granular access internationally.

The complete AI-native platform that scales with your business.

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The complete AI-native platform that scales with your business.

Product

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Resources

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Newsletter

Stay up to date with Bird through weekly updates to your inbox.

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© 2025 Bird