RCS Revolution: The end of SMS as we know it
Bird
7 Aug 2024
RCS
1 min read
Key Takeaways
RCS (Rich Communication Services) is replacing SMS with richer, interactive, and AI-enabled messaging.
It can cut business messaging costs by up to 30% while boosting engagement and trust through verified sender identities.
3.6 billion users are expected to use RCS globally by 2026.
With Apple and Google both adopting RCS, it’s set to become the new default for business messaging.
Q&A Highlights
What is RCS messaging?
RCS (Rich Communication Services) is an upgraded messaging protocol that enhances traditional SMS by adding features like multimedia, interactive buttons, suggested replies, and verified sender identities. It allows businesses to send rich, engaging messages directly to customers.
How many users are expected to use RCS by 2026?
RCS is projected to reach 3.6 billion active users worldwide by 2026, according to Juniper Research.
How does RCS differ from SMS?
Unlike SMS, RCS supports multimedia, interactive elements, and verified sender identities. It also integrates AI-powered support and provides better engagement, higher conversions, and up to 30% lower costs for businesses.
What are the main benefits of RCS for marketing?
RCS enhances engagement through rich media, increases conversions with interactive messages, builds trust through verified business identities, and lowers messaging costs compared to SMS.
How can RCS improve e-commerce experiences?
RCS enables businesses to share real-time product details, facilitate payments through services like GPay, provide personalized recommendations, and allow customers to book, buy, or find nearby stores directly within chat.
How does RCS build customer trust?
All RCS business profiles undergo carrier or Google verification, which ensures authenticity and reduces fraud. This verification increases customer confidence and protects brands from impersonation.
How much can businesses save by switching to RCS?
Businesses can reduce SMS costs by up to 30%, particularly for OTPs and transactional messages, while maintaining rich functionality and better ROI.
How does AI enhance RCS-powered customer support?
RCS integrates seamlessly with AI platforms like OpenAI or Azure, enabling chatbots and virtual agents to deliver instant, personalized responses, improving customer satisfaction and agent efficiency.
Can businesses use existing SMS opt-ins for RCS?
Yes. Since RCS operates on the same protocol as SMS, existing SMS opt-ins can be leveraged for RCS messaging—no additional consent is needed.
How does RCS compare to WhatsApp for business messaging?
While WhatsApp has strong EMEA adoption, RCS has a broader global reach through native carrier integration and will soon be supported across both Android and iOS devices, offering a more standardized, scalable messaging option.
Why is now the right time to adopt RCS?
With Apple and Google both supporting RCS, it is becoming the new global messaging standard. Businesses adopting RCS now can stay ahead with richer, more interactive customer engagement at lower cost.
Bird is delighted to introduce our support for RCS, offering businesses a powerful new way to connect with customers.
We are delighted to introduce our support for Rich Communication Services (RCS) messaging, offering businesses a powerful new way to connect with customers, increase reach, and significantly reduce costs over traditional SMS.
With RCS active users expected to hit 3.6 billion worldwide by 2026 (Source: Juniper Research), we recognize the immense potential of RCS to disrupt the SMS ecosystem. Unlike SMS, RCS allows the integration of multimedia, verified sender identities, and AI-driven customer support. Plus—with Bird, RCS delivers a significant cost reduction of up to 30% compared to SMS—and, the list goes on!
It's safe to say, there are multiple reasons to wave goodbye to the limitations of SMS and embrace the future of messaging with RCS.
In this article, we unpack what RCS is, how it compares to SMS and WhatsApp, and how you can use it to transform customer engagement for your business.
What is RCS Messaging?
RCS (Rich Communication Services) messaging is essentially a messaging protocol that enables the sending of feature-rich messages.
RCS enhances the traditional SMS experience by integrating features like suggested replies, multimedia, and interactive buttons. Businesses in turn use RCS marketing to send these rich, interactive messages directly to customers, creating more engaging communication experiences.
Initially, RCS suffered from fragmentation, as it was not supported consistently across all devices. However, recent collaborations between tech giants and mobile carriers have addressed these challenges, making RCS a more reliable and standardized medium for messaging.
RCS is now enabled on over 1 billion devices globally, with leading brands like Subway and Comex, leveraging its capabilities to 10x CTRs and double the uptake of promotional offers.
The key benefits of RCS for marketing
RCS vs. SMS—What’s the difference?
While SMS remains the ubiquitous, reliable messaging standard, RCS is emerging as a compelling choice for businesses as the two major players in the mobile ecosystem — Apple and Google — throw their weight behind it. Google has been steadily expanding the reach of RCS through its native Google Messages app, which is now the default messaging app on many Android devices. On the Apple front, the upcoming rollout of iOS 18 will bring full RCS support to all iPhone handsets that upgrade to it.
This effort by Google and Apple to standardize and push RCS across their respective ecosystems makes RCS more accessible and reliable than ever before. RCS is quickly moving from a niche technology to a robust, widely supported standard, offering businesses a powerful new way to connect with customers.
Here’s how the two messaging standards stack up:
RCS vs. WhatsApp
WhatsApp is undoubtedly popular, but its scope is limited. It’s much more widely used in the EMEA markets than in the US, while RCS will roll out to users all across the globe.
RCS has the potential for much higher user adoption, as it can reach more devices compared to WhatsApp's smaller total addressable market. Also, RCS’ direct connectivity with mobile carriers promises a more seamless, reliable message delivery experience than WhatsApp.
The time to adopt RCS is now
Now with Apple’s support tossed behind it in its latest iOS 18 software update, RCS is poised to become the new standard for business messaging.
Its advanced features—rich media, two-way interactions, and enhanced analytics—offer unparalleled opportunities for businesses to engage customers like never before. As consumer expectations for interactive and personalized communication grow, RCS provides the tools to meet and exceed those demands.
Don’t fall behind with outdated SMS technology. The time is now to innovate and connect with your audience in a more dynamic and meaningful way.
Learn more about onboarding RCS and request a demo of Bird today.
