PagerDuty: Enabling real-time notifications at scale using Bird
Bird
3 May 2021
Customer Story
1 min read
Key Takeaways
PagerDuty is a digital operations management platform used by companies of all sizes to detect, manage and respond to incidents in real time.
When technical issues occur — like server downtime or misconfigurations — responders must be notified instantly to minimize impact.
PagerDuty routes alerts to the correct on-call team members using predefined escalation policies.
With a global customer base, PagerDuty must deliver mission-critical notifications anywhere in the world, regardless of location or telecom complexity.
PagerDuty chose Bird to strengthen its alerting infrastructure with highly reliable global Voice routing.
Bird optimizes carrier routes for difficult regions, improving delivery rates for urgent notifications.
Using Bird’s Voice connectivity enables globally reliable caller ID, significantly increasing the likelihood that critical calls are answered.
Bird’s Numbers API and supernetwork provide PagerDuty with direct access to 220+ telcos and cost-effective local numbers worldwide.
Together, PagerDuty and Bird ensure alerts are delivered quickly, consistently and at scale.
The partnership supports PagerDuty’s core mission: reducing downtime and helping businesses maintain uninterrupted digital services.
Reliability and trust are paramount for PagerDuty — and Bird’s telecommunications infrastructure helps reinforce that trust.
Through this integration, PagerDuty can confidently support customers across continents with dependable real-time alerting.
Q&A Highlights
What does PagerDuty do?
PagerDuty provides real-time digital operations management, helping teams detect and respond to incidents instantly.
Why is real-time alerting so critical?
Because delays in notifying the right responders can prolong outages, impact customers and cause significant business harm.
How does PagerDuty ensure alerts reach the correct people?
By using predefined escalation policies that route incidents directly to the appropriate on-call responders.
What challenge does PagerDuty face with global customers?
They must deliver notifications reliably to users in any country, including regions with complex telecom infrastructure.
Why did PagerDuty choose Bird as a telecommunications partner?
For Bird’s optimized carrier routing and reliability, especially in hard-to-reach areas.
How does Bird support PagerDuty’s voice notifications?
Bird provides global Voice connectivity, ensuring calls are delivered consistently with functional caller ID.
Why is caller ID important for PagerDuty alerts?
Recognizable caller IDs significantly increase the likelihood that urgent calls are answered immediately.
What telecom infrastructure does Bird provide?
A supernetwork with access to 220+ telcos worldwide and programmable local numbers via the Numbers API.
How does this integration help PagerDuty scale?
It ensures dependable alert delivery for customers worldwide, even as volume grows.
What business benefits do customers get from this partnership?
Reduced downtime, quicker incident resolution and more reliable digital service availability.
How does Bird strengthen PagerDuty’s operational reliability?
By providing stable telecom routing and ensuring urgent notifications are not delayed or dropped.
What core value does this partnership reinforce for PagerDuty?
Trust — ensuring they can deliver critical notifications globally, every time.
