The rise of online shopping giants like Amazon has changed just about everything about how people make purchases. But you might be surprised to learn that more people still buy in-store than online.
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The rise of online shopping giants like Amazon has changed just about everything about how people make purchases. But you might be surprised to learn that more people still buy in-store than online. So, how can you keep up, and get customers buying from both your webshops and your brick-and-mortar stores?
By bridging online and offline experiences.
The retail path-to-purchase is going mobile
Even if customers buy more often in physical stores, they still use their smartphones to do most of the legwork. Keep in mind:
37% of consumers today look to social media for inspiration before making a purchase.
34% get inspiration from websites before buying in-store or online.
These days, your customers expect digital experiences that will draw them into your stores. So, why not use SMS to give them loads of reasons to buy from you?
Focus on CPaaS
SMS and WhatsApp really are everywhere. Chances are your buyers already use these channels to chat with their friends.
Plus, more than 50% of customers feel that companies don’t make it easy to contact them.
CPaaS (communication platform as a service) solutions, such as SMS, can make a huge difference — and transform casual shoppers into loyal customers.
Think of it this way:
91% of consumers are actually more likely to shop with brands who recognize and remember them and provide relevant offers and recommendations.
Nearly 3 out of 4 buyers surveyed by Accenture said that a business has never communicated with them online in a way that felt too personalized. So, if your customers have opted in to messaging and left their numbers, they really want you to strike up a conversation with them.
