Business continuity at Bird: keeping global communications up and running during Covid-19

Bird

1 Apr 2020

Updates

1 min read

Business continuity at Bird: keeping global communications up and running during Covid-19

Key Takeaways

    • Bird acted early to ensure business continuity during the COVID-19 crisis through remote operations and cloud-based infrastructure.

    • A company-wide work-from-home policy began on March 13, 2020, protecting employee health and maintaining full service.

    • The company’s cloud-native systems and incident-response protocols ensured uninterrupted communication for customers worldwide.

    • Bird leveraged its global remote-team experience to maintain productivity and customer support at normal levels.

    • Through its Inbox for Good initiative, Bird offered free tools to help organizations coordinate pandemic-response communications.

    • The focus throughout remained on employee safety, customer reliability, and social responsibility during a global crisis.

Q&A Highlights

  • How did Bird maintain operations during the pandemic?

    By shifting to remote work across all regions, using existing cloud infrastructure, and activating well-defined business-continuity plans to keep systems stable and support uninterrupted.

  • What measures were taken to protect employees?

    Bird immediately suspended travel, closed offices worldwide, and provided remote-work setups to ensure the safety and wellbeing of all staff.

  • How did Bird support customers dependent on its services?

    All accounts, servers, and support channels remained fully available. The platform’s off-premise cloud architecture allowed 24/7 reliability without service degradation.

  • What is “Inbox for Good”?

    It’s a free Bird service launched during COVID-19 to help research and response teams manage multi-channel communications via SMS, Email, WhatsApp, and more.

  • What’s the broader message behind Bird’s response?

    That resilience and empathy go hand-in-hand—continuity planning is as much about people as it is about technology.

As people, organizations, and communities around the world work together to navigate the COVID-19 crisis, we at Bird understand that access to reliable remote communication is more important than ever.

As people, organizations, and communities around the world work together to navigate the COVID-19 crisis, we at Bird understand that access to reliable remote communication is more important than ever. As a company, we are closely monitoring the Coronavirus pandemic and are taking all necessary measures to prevent the spread of the virus while maintaining our exceptional standard of service. Resiliency is a continual effort and our investment in our business continuity reflects our commitment to protecting our team, customers, and products. 

Here’s how we’re supporting our customers and teams during this time of crisis. 

As people, organizations, and communities around the world work together to navigate the COVID-19 crisis, we at Bird understand that access to reliable remote communication is more important than ever. As a company, we are closely monitoring the Coronavirus pandemic and are taking all necessary measures to prevent the spread of the virus while maintaining our exceptional standard of service. Resiliency is a continual effort and our investment in our business continuity reflects our commitment to protecting our team, customers, and products. 

Here’s how we’re supporting our customers and teams during this time of crisis. 

As people, organizations, and communities around the world work together to navigate the COVID-19 crisis, we at Bird understand that access to reliable remote communication is more important than ever. As a company, we are closely monitoring the Coronavirus pandemic and are taking all necessary measures to prevent the spread of the virus while maintaining our exceptional standard of service. Resiliency is a continual effort and our investment in our business continuity reflects our commitment to protecting our team, customers, and products. 

Here’s how we’re supporting our customers and teams during this time of crisis. 

Health and safety

Our first priority is the health and safety of our employees. Bird has followed local government guidance at each of our global offices and instituted a company-wide work-from-home policy beginning on March 13th, 2020. We’ve also suspended business travel for all employees, and are conducting interviews and onboarding new employees remotely. Our leadership team is fully dedicated to the protection, enablement, and continued crisis response our Birds depend on throughout this challenging period.

Our first priority is the health and safety of our employees. Bird has followed local government guidance at each of our global offices and instituted a company-wide work-from-home policy beginning on March 13th, 2020. We’ve also suspended business travel for all employees, and are conducting interviews and onboarding new employees remotely. Our leadership team is fully dedicated to the protection, enablement, and continued crisis response our Birds depend on throughout this challenging period.

Our first priority is the health and safety of our employees. Bird has followed local government guidance at each of our global offices and instituted a company-wide work-from-home policy beginning on March 13th, 2020. We’ve also suspended business travel for all employees, and are conducting interviews and onboarding new employees remotely. Our leadership team is fully dedicated to the protection, enablement, and continued crisis response our Birds depend on throughout this challenging period.

Business continuity and infrastructure reliability

With a history of serving governments, police departments, healthcare providers, and other essential organizations such as Amber Alert, Bird has long had comprehensive plans in place to ensure the continuity of our business and services. 

To ensure stable performance, our infrastructure is entirely maintained in the cloud, off-premise. To mitigate risk, Bird has developed incident response protocols that include triggers and escalations criteria based on the severity of an incident. This includes processes for activating plans, assembling recovery teams and making critical decisions. We have these measures in place to ensure that our customers can continue to rely on our platform throughout any crisis.

Since early on, Bird has depended on teammates across Europe, APAC, and the Americas to deliver truly global products and services. We’re fortunate that our years of experience working together across countries has ingrained remote collaboration into our DNA, and helped us transition smoothly to a fully remote workforce. 

The continuity measures we have in place and our ability to work efficiently as a remote team throughout this period enable Bird to continue operating at full speed. That means, among other things:

  • Your account will be accessible as usual.

  • Our support staff will remain available in line with our normal practice. 

  • Our Help Center will remain available 24/7.

  • Our servers, all of which are already remotely administered, will continue to operate without interruption.


That said, should you have any questions or concerns, we encourage you to reach out to our customer support team.  

With a history of serving governments, police departments, healthcare providers, and other essential organizations such as Amber Alert, Bird has long had comprehensive plans in place to ensure the continuity of our business and services. 

To ensure stable performance, our infrastructure is entirely maintained in the cloud, off-premise. To mitigate risk, Bird has developed incident response protocols that include triggers and escalations criteria based on the severity of an incident. This includes processes for activating plans, assembling recovery teams and making critical decisions. We have these measures in place to ensure that our customers can continue to rely on our platform throughout any crisis.

Since early on, Bird has depended on teammates across Europe, APAC, and the Americas to deliver truly global products and services. We’re fortunate that our years of experience working together across countries has ingrained remote collaboration into our DNA, and helped us transition smoothly to a fully remote workforce. 

The continuity measures we have in place and our ability to work efficiently as a remote team throughout this period enable Bird to continue operating at full speed. That means, among other things:

  • Your account will be accessible as usual.

  • Our support staff will remain available in line with our normal practice. 

  • Our Help Center will remain available 24/7.

  • Our servers, all of which are already remotely administered, will continue to operate without interruption.


That said, should you have any questions or concerns, we encourage you to reach out to our customer support team.  

With a history of serving governments, police departments, healthcare providers, and other essential organizations such as Amber Alert, Bird has long had comprehensive plans in place to ensure the continuity of our business and services. 

To ensure stable performance, our infrastructure is entirely maintained in the cloud, off-premise. To mitigate risk, Bird has developed incident response protocols that include triggers and escalations criteria based on the severity of an incident. This includes processes for activating plans, assembling recovery teams and making critical decisions. We have these measures in place to ensure that our customers can continue to rely on our platform throughout any crisis.

Since early on, Bird has depended on teammates across Europe, APAC, and the Americas to deliver truly global products and services. We’re fortunate that our years of experience working together across countries has ingrained remote collaboration into our DNA, and helped us transition smoothly to a fully remote workforce. 

The continuity measures we have in place and our ability to work efficiently as a remote team throughout this period enable Bird to continue operating at full speed. That means, among other things:

  • Your account will be accessible as usual.

  • Our support staff will remain available in line with our normal practice. 

  • Our Help Center will remain available 24/7.

  • Our servers, all of which are already remotely administered, will continue to operate without interruption.


That said, should you have any questions or concerns, we encourage you to reach out to our customer support team.  

How Bird can support you during COVID-19 outbreak

As a global communications provider, we feel a specific responsibility during this crisis to offer our services to organizations responding to the pandemic. To that end, we have built Inbox for Good, an entirely free service dedicated to powering remote communications across SMS, Email, WhatsApp, Messenger, WeChat, Telegram and Line. 

If you or an organization you know is working on direct research or critical response for Covid-19 and has use for these services, please learn more here.

Above all else, our thoughts are with those affected by the Coronavirus, particularly those who are sick and the healthcare workers and other first-responders who are caring for people around the world. We know that many of you are also dealing with these challenges in your own organizations as well as at home. You can be certain that Bird is here to support you.

As a global communications provider, we feel a specific responsibility during this crisis to offer our services to organizations responding to the pandemic. To that end, we have built Inbox for Good, an entirely free service dedicated to powering remote communications across SMS, Email, WhatsApp, Messenger, WeChat, Telegram and Line. 

If you or an organization you know is working on direct research or critical response for Covid-19 and has use for these services, please learn more here.

Above all else, our thoughts are with those affected by the Coronavirus, particularly those who are sick and the healthcare workers and other first-responders who are caring for people around the world. We know that many of you are also dealing with these challenges in your own organizations as well as at home. You can be certain that Bird is here to support you.

As a global communications provider, we feel a specific responsibility during this crisis to offer our services to organizations responding to the pandemic. To that end, we have built Inbox for Good, an entirely free service dedicated to powering remote communications across SMS, Email, WhatsApp, Messenger, WeChat, Telegram and Line. 

If you or an organization you know is working on direct research or critical response for Covid-19 and has use for these services, please learn more here.

Above all else, our thoughts are with those affected by the Coronavirus, particularly those who are sick and the healthcare workers and other first-responders who are caring for people around the world. We know that many of you are also dealing with these challenges in your own organizations as well as at home. You can be certain that Bird is here to support you.

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The complete AI-native platform that scales with your business.

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© 2025 Bird

Contact Support

A person is standing at a desk while typing on a laptop.

The complete AI-native platform that scales with your business.

Contact sales

Start for free

© 2025 Bird

Contact Support