Pricing
One rate per message. Meta's fee included.
Priced by usage, by destination country and message category. No seat fee, and nothing locked behind an annual commit.
Varies by country and message category.
Showing rates for Latvia.
Country
Currency
Business Initiated
CategoryPrice
Marketing$0.091/msg
Utility$0.0262/msg
Authentication$0.0262/msg
Authentication (international)Contact sales
User Initiated
CategoryPrice
Service$0.0050/msg
When is a WhatsApp message charged?
Pricing depends on the recipient's country and message category. Bird charges its send fee during processing; Meta's share is charged when the delivery receipt arrives. Within the 24-hour customer service window, Meta does not charge service messages or utility templates. See the customer service window rules and Bird's billing sequence.
Put it into practice.
Continue with the documentation, guides and examples for this topic. Resources are in English.
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