WhatsAppPricing

Know the cost before you send.

Choose a destination and message category to see the published Bird and Meta total. Understand service-window exceptions and the billing sequence before planning your traffic.

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Varies by country and message category. Showing rates for United States of America.

Country

Currency

Business Initiated

CategoryPrice
Marketing$0.030/msg
Utility$0.0084/msg
Authentication$0.0084/msg
Authentication (international)Contact sales

User Initiated

CategoryPrice

When is a WhatsApp message charged?

Pricing depends on the recipient's country and message category. Bird charges its send fee during processing; the applicable Meta share is recorded from a delivered or read receipt. Within the 24-hour customer service window, Meta does not charge service messages or utility templates. See the customer service window rules and Bird's billing sequence.

Talk to our WhatsApp team

Plan your first WhatsApp messages.

Connect your number, confirm the message category and check the applicable rate. Our team can help you assess your expected volume.

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Start with one channel.
Add the others when you're ready.

A test API key is yours immediately. Production unlocks when you add a payment method and verify a sender.

Using Claude Code, Cursor, or Codex? Copy a setup prompt and your agent installs the Bird CLI and skills for you. Pick yours:

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