M

M

C

C

Sender profiles

Tell an email recipient who the email is from.

To send emails from Support with the Email by Bird channel, you need to configure your sender profile first.

What is a sender profile?

What is a sender profile?

What is a sender profile?

A sender profile tells an email recipient who the email is from. Sender profiles are made up of:

The From field, which is typically the name of the individual sending the email. You can use variables like {{displayName}} to add dynamic elements to the from field, or you can choose to keep it static. For example, {{displayName}} from Bird would be sent and received as Jenny from Bird.

The Username, which goes before the @, is typically the name of the department sending the email.

The Sending domain, which comes after the @, is connected to your Email channel.

Example email sender:

'From' field

Username

Sending domain

easyJet Bookings

bookings

@info.easyjet.com

A sender profile tells an email recipient who the email is from. Sender profiles are made up of:

The From field, which is typically the name of the individual sending the email. You can use variables like {{displayName}} to add dynamic elements to the from field, or you can choose to keep it static. For example, {{displayName}} from Bird would be sent and received as Jenny from Bird.

The Username, which goes before the @, is typically the name of the department sending the email.

The Sending domain, which comes after the @, is connected to your Email channel.

Example email sender:

'From' field

Username

Sending domain

easyJet Bookings

bookings

@info.easyjet.com

A sender profile tells an email recipient who the email is from. Sender profiles are made up of:

The From field, which is typically the name of the individual sending the email. You can use variables like {{displayName}} to add dynamic elements to the from field, or you can choose to keep it static. For example, {{displayName}} from Bird would be sent and received as Jenny from Bird.

The Username, which goes before the @, is typically the name of the department sending the email.

The Sending domain, which comes after the @, is connected to your Email channel.

Example email sender:

'From' field

Username

Sending domain

easyJet Bookings

bookings

@info.easyjet.com

What are sender profiles used for?

Every business will have a different email set up. Some businesses may have one catch-all email address that masks their different teams and agents. Other businesses may have department and team based email addresses, some masking their agents while others creating a more personalized experience by showing the agent’s display name in the “from” field. Sender profiles can be set up to accommodate for all these different scenarios.

A person is standing at a desk while typing on a laptop.

The complete AI-native platform that scales with your business.

Contact sales

Start for free

© 2025 Bird

Contact Support

A person is standing at a desk while typing on a laptop.

The complete AI-native platform that scales with your business.

Contact sales

Start for free

© 2025 Bird

Contact Support

A person is standing at a desk while typing on a laptop.

The complete AI-native platform that scales with your business.

Contact sales

Start for free

© 2025 Bird

Contact Support