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How to create RCS rich message template

Video guide

Rich Communication Services (RCS) rich message templates allow businesses to create engaging, interactive messages with advanced formatting, rich media, and interactive elements.

These templates go beyond basic RCS messages, providing enhanced visual experiences and interactive capabilities that drive customer engagement and response rates.

Watch video tutorial below to learn how to create an RCS Rich Message Template in Bird, including: 

  • Select from various rich template formats including carousels and rich cards

  • Design your template with multiple media elements, suggested actions, and rich formatting

  • Add personalization variables to create dynamic, tailored content

  • Configure interactive elements such as buttons, quick replies, and call-to-actions

  • Preview your template across different device types

  • Submit your template for carrier approval

Step-by-step guide

Follow the step-by-step guide to learn how to create RCS Rich message template

  1. In the main menu navigate to Developer product

  2. Navigate to Channels section in the menu 

  3. Click on RCS Google 

  4. Open Templates management 


Step 2: Start a new template project

  1. Click on "Create Teamplate" or similar button

  2. Select "Google RCS" as your messaging channel

  3. This will initiate the RCS template creation process

Step 3: Select rich message template type

  1. Choose from available rich template formats:

    • Rich Card: A single message with rich media and multiple actions

    • Rich message: Focus on images or videos with minimal text

    • Carousel: Multiple rich cards that users can swipe through

  2. Choose Rich message 

Step 4: Configure template settings

  1. Enter a Project Name for internal reference

  2. Select your Default Locale (primary language)

  3. Choose: 

    • Create with AI to Use Generative AI to create your message template in seconds with a simple prompt

    • Or Create from Scratch to  Build your template from scratch. We’ll help get you set up, and you can always use Studio Bot later.

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© 2025 Bird