SparkPost is now Bird Email
Bird
7 Mar 2023
Announcements
1 min read
Key Takeaways
SparkPost — the world’s most trusted email delivery and analytics platform — is now fully rebranded as Bird Email, consolidating all omnichannel capabilities under a single Bird platform.
The integration strengthens Bird’s mission to make business communication feel as natural as talking to a friend, while supporting over 20,000 global customers.
SparkPost technology powers 4.5 trillion emails yearly, representing 40% of all commercial email worldwide, and is now a core part of Bird’s unified customer communication ecosystem.
Bird Email continues to deliver best-in-class inbox placement, deliverability, and advanced email intelligence tools with deeper access to Bird’s omnichannel features.
Existing SparkPost customers retain the same world-class service, reliability, and expertise — now backed by a more integrated Bird team and platform.
The change brings customers a simplified, single-entry experience at Bird.com for email, messaging, and customer engagement needs.
Q&A Highlights
What is the main announcement?
SparkPost has officially rebranded as Bird Email, becoming a fully integrated component of Bird’s omnichannel communication platform.
Why did Bird acquire SparkPost originally?
To add the world’s most trusted email sending and deliverability engine to its omnichannel capabilities and help businesses reach the inbox more reliably.
How large is SparkPost’s impact on global email?
SparkPost powers 4.5 trillion emails annually, accounting for 40% of all commercial emails sent worldwide.
What does the rebrand mean for customers?
Customers now access SparkPost’s capabilities through Bird Email, with the same reliability and deliverability — plus tighter platform integration.
Is anything changing in terms of deliverability or analytics?
No service reduction. Bird Email continues SparkPost’s proven deliverability engine and advanced analytics, enhanced through Bird’s unified infrastructure.
Will existing SparkPost accounts still be supported?
Yes — customers receive full continuity of service, support, and expertise from the same team, now aligned under the Bird brand.
What is the vision behind this integration?
To offer a true omnichannel platform that covers the entire customer journey across messaging, voice, email, and automation.
Does this change affect email performance?
No — performance, speed, and reliability remain best-in-class, and deeper integration may even improve workflow efficiency.
What happens to SparkPost.com?
It becomes Bird Email, part of Bird’s single storefront for all communication channels.
What makes Bird Email unique?
It combines SparkPost’s deliverability leadership with Bird’s global messaging capabilities — enabling brands to manage all communication from one platform.
How does this benefit omnichannel strategies?
Marketers and product teams gain a unified system for notifications, marketing, transactional messages, and automation across all channels.
What is the message from Bird’s leadership?
Bird emphasizes unity (“We are ONE team!”) and reaffirmed commitment to world-class email delivery, customer support, and innovation.
