Apple Messages for Business guides

Apple Messages for Business connects customers in Apple's Messages app with your business. Customers start ordinary conversations through an entry point; your team replies in Bird using text or a supported native interaction.

Complete onboarding

Start with complete onboarding: plan the service, connect your Apple account, prepare the team, pass Experience Review, and launch with a monitoring plan.

Use Build an Apple Messages experience for the conversation script, triage choices, human handoff, fallback messages, and customer feedback.

Before submitting, follow Prepare your demo for Experience Review to record the complete service and check the evidence.

For a specific setup task, use registration, the first-conversation quickstart, or entry points.

Run the channel

Manage conversations: assign work, label conversations, and reply.
Create and send templates: save browser-local drafts and review a real send.
Choose a native message: offer choices, collect answers, or share media.
Inspect message history, manage suppressions, and read channel metrics.
Troubleshoot a problem.

Plan an integration

Developers can reply through the public API. Use journey planning to connect messages with your business processes, or AI and human service planning to define a connected assistant's responsibilities.

For workspace access, use team invitations and API key setup.