How Bird’s Omnichannel Widget can turn your website into a conversation starter
Bird
17 Nov 2021
Omnichannel Widget
1 min read
Key Takeaways
Bird’s Omnichannel Widget combines Live Chat with true omnichannel messaging, letting customers move seamlessly between channels like WhatsApp, Messenger, SMS, Email, Telegram, LINE, WeChat, Viber, Twitter DM, and more.
It transforms any website or landing page into a conversation starter, helping businesses capture leads at the moment of highest intent.
The widget supports cross-channel continuity, meaning a customer can begin a conversation on Live Chat and continue it later on their preferred messaging app — without losing context.
Businesses can fully customize the widget’s branding, design, tone, and channel availability in just minutes, without heavy development dependencies.
90% of users expect consistent communication across channels, and most customers use multiple touchpoints before converting. The widget helps brands meet those expectations.
By combining the widget with Flow Builder, companies can automate lead capture, route conversations, build chatbot experiences, and push leads directly into CRMs like Salesforce.
FAQ and AI-driven bots help reduce repetitive work, automatically answering common questions while escalating high-value conversations to agents.
This approach improves customer experience, increases conversion rates, and reduces support overhead by shifting resolution away from phone calls and email silos.
Online businesses can implement the widget in under a minute and start engaging customers instantly.
Q&A Highlights
What does the Omnichannel Widget do?
It combines Live Chat with Bird’s omnichannel messaging, letting customers start or continue conversations across multiple channels seamlessly.
Which communication channels are supported?
WhatsApp, Messenger, SMS, Email, Telegram, LINE, WeChat, Viber, Twitter DM, Voice, and more.
How does it help capture leads?
It turns landing pages into conversation starters and pushes captured leads into CRMs using Flow Builder automations.
Is the widget customizable?
Yes — appearance, tone, sound, channels, and behavior can all be tailored to match brand identity within minutes.
Does it support cross-channel continuity?
Yes — customers can move from Live Chat to WhatsApp or other channels while keeping the same conversation thread.
What customer behavior trends support using this widget?
Most consumers use multiple channels during their buying journey and expect consistent communication across all of them.
How does it reduce support workload?
By using FAQ Bots or Flow Builder automations to handle routine questions and escalate only when needed.
Can the widget be embedded without engineering help?
Yes — it can be installed on a website in minutes with minimal or no developer involvement.
What are the benefits for sales teams?
They can receive qualified leads instantly, automate follow-ups, and maintain conversations across the customer’s preferred channels.
How does it enhance customer experience?
It gives customers the freedom to communicate on the channel they prefer — without waiting tied to a desktop live chat window.
Can chatbot logic be added?
Yes — Flow Builder and FAQ Bots can automate conversation flows, lead qualification, and routing.
How fast can a business go live?
In as little as 60 seconds, with the widget ready for live customer interactions.
We recently launched our Omnichannel Widget, which combines Live Chat messaging with Bird's omnichannel capabilities. By enabling users to start or continue conversations in their favorite channels like WhatsApp, Messenger, and more, we allow online businesses to talk to users and nurture leads like never before. Once you've captured these leads through conversations, you can automatically push them into your CRM with Flow Builder's Salesforce integration to ensure seamless lead management.
The demand for a cohesive omnichannel customer experience is clear. 90% of users expect seamless and consistent messaging across multiple channels. 73% of shoppers use more than one channel during their shopping journey, and 66% of consumers use three or more channels to contact customer service. Unsurprisingly, online businesses have quickly caught on to this shift in consumer behavior, with the number of companies investing in omnichannel experiences jumping from 20% to more than 80%.
Bird’s Omnichannel Widget meets users where they are, wherever they want to move their conversations to, while turning any landing page into a conversation starter.
In a matter of minutes, you can fully customize the look, sound, and feel of the Omnichannel Widget to complement your brand and embed it on your own website with little-to-no dependency on your development team. On top of Live Chat messaging directly on the page, you’re also able to configure which communication channels your customers can start conversations on or bridge ongoing Live Chat conversations to - ensuring users are no longer tied to their laptops waiting for a response.
These channels now include WhatsApp, Facebook Messenger, Voice, SMS, Email, Telegram, LINE, WeChat, Viber, Twitter DM, and many more on the horizon! You can also use Flow Builder or FAQ Bots to create smart, human-like chatbot conversations to answer routine customer questions, capture high-value opportunities, and handover to your agents when necessary. The possibilities are endless.
Are you ready to get started for free? We can’t wait to see the customer experiences you create with MessageBird’s Omnichannel Widget. Go live in 60 seconds, here.
