Define attributes
Subline
Learn how to create attributes in Bird. In this guide, you'll learn how to:
Add new attributes to contacts
Set attribute properties and descriptions
Mark personally identifiable information
Create global attributes
Set up data objects
Step-by-step guide
To create an attribute for a specific contact
Step 1: Navigate to a contact profile
Go to Marketing > Manage > Audience > Contacts.
Search for and open the contact you want to update.
Click on the Attributes tab in the contact profile.
Step 2: Add a new attribute
Click Add new.
You can:
Select from a list of existing global attributes, or
Click to create a new attribute.
Step 3: Define the attribute
When creating a new attribute:
Name: Give the attribute a short, descriptive name (e.g., Mobile phone number).
Description: Provide context about what this attribute captures.
Key: Assign a unique system key (e.g., mobile_number) to reference the attribute.
Data type: Choose the appropriate type (e.g., string, number, date).
PII: Mark it as Personally Identifiable Information if applicable.
Click Save to confirm the new attribute.
To create a global attribute for all contacts:
Step 1: Go to global attribute settings
From the dashboard, go to Admin > Data Management > Attributes.
Step 2: Create a global attribute
Click Add new.
Fill in the same fields as above (name, description, key, data type, and PII status).
Click Save to make the attribute available across your entire contact base.
Optional: Create a custom object
Objects are custom data structures that contain a set of attributes—think of them like reusable templates for storing structured data.
To create an object:
Go to Admin > Data Management > Objects.
Click Add new object.
Enter:
Object name
Description
Click Save.
Your object will now appear in the left-hand panel, and you can begin adding attributes to it.
