There’s no doubt that AMP emails are convenient for email recipients, enabling them to accomplish tasks like RSVPing for events, confirming appointments, managing email preferences, booking travel, and more without ever leaving their inbox. AMP marketing benefits customers and businesses alike with all of the following advantages:

• Rich inbox experience: AMP emails deliver a highly interactive customer experience, utilizing components like carousels, accordions, tabs, and other dynamic layout options to create a rich and engaging inbox experience.

• Enhanced security: Because AMP for Email doesn’t allow third-party advertisements, it maintains greater security and privacy for users, protecting their information from breaches.

• Up-to-date information: This technology ensures that all emails stay up to date, reducing the need to send newer, more relevant messages and freeing recipients’ inboxes of excess correspondence.

• Improved in-mail capabilities: AMP emails enable users to engage with content and take immediate action with fewer clicks necessary to achieve the intended function. This feature boosts the amount of time recipients spend browsing your email, increasing the chances of user responses.

• Better customer experience: Due to the simple and convenient nature of AMP emails, users are likely to have an improved user experience, and in turn, a more positive reception for your brand.

• Greater engagement: AMP for Email enables you to build exciting visual elements into your emails, such as GIFs, videos, and other creative content, to increase user engagement.